Sturm, Ruger & Company, Inc. engages in the design, manufacture, and sale of firearms to domestic customers. The company’s design and manufacturing operations are located in the United States. The company primarily offers products in three industry product categories, such as rifles, pistols, and revolvers. The company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market. The company manufactures and sells investment castings made from steel alloys and metal injection molding (MIM) parts for internal use in the firearms segment and has minimal sales to outside customers. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives. Firearms Products The company manufactures firearm products, under the ‘Ruger’ name and trademark, in the following industry categories: Rifles: The company offers single-shot, autoloading, bolt-action, and modern sporting rifles. Revolvers: The company offers single-action and double-action revolvers. Pistols: The company offers rimfire autoloading and centerfire autoloading pistols. Accessories: The company also manufactures and sells accessories and replacement parts for its firearms. Marketing and Distribution, and Customers Firearms: The company's firearms are primarily marketed through a network of federally licensed, independent wholesale distributors who purchase the products directly from the company. They resell to federally licensed, independent retail firearms dealers who in turn resell to legally authorized end users. They resell to federally licensed, independent retail firearms dealers who in turn resell to legally authorized end users. All retail purchasers are subject to a point-of-sale background check by law enforcement. These end users include sportsmen, hunters, people interested in self-defense, law enforcement and other governmental organizations, and gun collectors. In 2015, the company’s major customers and the percent of total sales they represented were Davidson’s-18%; Lipsey’s-17%; Sports South-13%, and Jerry’s/Ellett Brothers-11%. The company also exports its firearms through a network of selected commercial distributors and directly to certain foreign customers, consisting primarily of law enforcement agencies and foreign governments. Castings: The castings segment provides castings and MIM parts for the company’s firearms segment. In addition, the castings segment produces some products for various customers in various industries. Research and Development In 2015, the company spent approximately $8.5 million on research and development activities relating to new products and the improvement of existing products. History Sturm, Ruger & Company, Inc. was founded in 1948. The company was incorporated under the laws of Delaware in 1969.
sturm ruger & co inc (ST2:Berlin)
Southport, CT 06890
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