Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms to domestic customers in the United States. In 2014, the company established a metal injection molding (MIM) subsidiary, whose production is intended to supply the firearms segment, with only minimal outside sales. The castings and MIM parts sold to outside customers, either directly to or through manufacturers’ representatives. Products The company primarily offers products in three industry product categories: rifles, pistols, and revolvers. Its firearms are sold through independent wholesale distributors, principally to the commercial sporting market. Firearms Products The company manufactures firearm products, under the ‘Ruger’ name and trademark, in the following industry categories: Rifles: The company offers single-shot, autoloading, bolt-action, and modern sporting rifles. Pistols: The company offers rimfire autoloading and centerfire autoloading pistols. Revolvers: The company offers single-action and double-action revolvers. Shotguns: The company offers over-and-under shotguns. Accessories: The company also manufactures and sells accessories and replacement parts for its firearms. Marketing and Distribution Firearms: The company's firearms are primarily marketed through a network of federally licensed, independent wholesale distributors who purchase the products directly from the company. They resell to federally licensed, independent retail firearms dealers who in turn resell to legally authorized end users. Customers The company’s customers include sportsmen, hunters, people interested in self-defense, law enforcement and other governmental organizations, and gun collectors. In 2014, the company’s major customers were as follows: Davidson’s; Lipsey’s; Sports South; and Jerry’s/Ellett Brothers. Research and Development In 2014, the company spent approximately $10.0 million on research and development activities relating to new products and the improvement of existing products. History Sturm, Ruger & Company, Inc. was founded in 1948. The company was incorporated under the laws of Delaware in 1969.
sturm ruger & co inc
(ST2:Berlin Stock Exchange)
Southport, CT 06890
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