The E. W. Scripps Company operates as a media company with interests in television and radio broadcasting, as well as local and national digital media brands. The company serves audiences and businesses through an improving portfolio of television, radio and digital media brands. The company also operates an expanding collection of local and national digital journalism and information businesses, including the company’s podcast business, Midroll Media (Midroll), and over-the-top (OTT) video news service, Newsy. The company also produces television programming, runs an investigative reporting newsroom in Washington, D.C., and serves as the steward of the major educational program, the Scripps National Spelling Bee. Television The company’s television station group includes 15 ABC affiliates, 5 NBC affiliates, 2 FOX affiliates, 2 CBS affiliates and 4 non big-four affiliated stations. The company also owns five Azteca America Spanish-language affiliates. In five of its markets, the company operates both television and radio stations. The company produces news, information and entertainment content that informs and engages local and national communities. The company distributes its content on four platforms — broadcast, Internet, smartphones and tablets. In addition to news programming, the company’s television stations run network programming, syndicated programming and internally produced programming. The company airs three original shows, The List, The Now, and RightThisMinute. The List is an Emmy infotainment show aired on weeknights. The Now is a news show designed to take the audience into a deeper dive into the day's events. RightThisMinute is a daily news and entertainment program featuring viral videos. The company wholly owns The List and The Now, and is a partner in RightThisMinute. These three shows have replaced expensive syndicated content in the markets in which they air. The company intends to roll them out in the rest of its markets when commitments to air syndicated programming expire. The company operates five low-power stations affiliated with the Azteca America network, a Hispanic network producing Spanish-language programming. The stations are clustered around the company’s California and Denver stations. The company also operates a low-power station affiliated with ABC in Twin Falls, Idaho. Radio In 2015, the company acquired the Journal broadcast group, which included 34 radio stations in 8 markets. The company operates 28 FM stations and 6 AM stations. The company employs various sales-related and programming strategies to improve its share of the advertising spending. The company has aligned its radio stations in clusters within a market, building each cluster around a lead station. The company’s radio stations focus on providing targeted and relevant local programming that is responsive to the interest of the communities in which the company serves, strengthening its brand identity and allowing the company to provide marketing solutions for advertisers by reaching their targeted audiences. The company’s Milwaukee radio station, WTMJ-AM, maintains radio broadcast rights for the Green Bay Packers and Milwaukee Brewers, and operates a statewide network for their games. Digital The company’s digital segment includes a collection of local and national digital brands. The local brands consist of the company’s television and radio station Websites, as well as the related smartphone and tablet apps, which earn revenues from advertising sales and related digital advertising products and marketing services. The company’s local digital sites offer local news, information and user-generated content, as well as national content and other content sources. The company continues to improve its online and digital services using features, such as long-form text articles in addition to streaming video and audio, to deliver news and information. Many of the company’s journalists routinely produce videos for consumption through its digital platforms and use a range of social media sites, such as Facebook, YouTube and Twitter, to communicate with and build the company’s audiences. The company has embraced mobile technology by offering its products on apps available on the Apple, Android, Kindle Fire and Windows platforms. During 2015, the company’s local markets served 253 million page views and had an average of 21.7 million users; the company had approximately 950,000 monthly active users of the company’s local, mobile and tablet apps; and combined, the company’s local Websites and mobile products delivered approximately 25 million video views. The company’s national digital brands include Newsy and Midroll. Newsy is an OTT video news service focused on the millennial generation that brings perspective and analysis to reporting on world and national news, including politics, entertainment, science and technology. During 2015, Roku users spent an average of 27 minutes per session watching Newsy content. Another national digital brand, Midroll, is a podcast industry leader that creates original podcasts and operates a network that generates revenue for approximately 200 shows, with on-air talent, such as Marc Maron and Bill Simmons. Midroll also has a subscription service called Howl, which operates through a smartphone app that makes it easier to find and engage with podcasts. During 2015, Midroll's podcasts were downloaded an average of 113 million times per month. Syndication and Other Syndication and other primarily includes the syndication of news features and comics and other features for the newspaper industry. History The E. W. Scripps Company was founded in 1878.
ew scripps co/the-a (SSP:New York)
312 Walnut Street
Cincinnati, OH 45202
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