The E. W. Scripps Company operates as a media company with interests in television stations, newspapers, and digital local media sites. The company owns 19 local television stations, as well as daily newspapers in 13 markets across the United States. It also runs a collection of local and national digital journalism and information businesses, including digital video news service Newsy. The company also produces television programming, run an investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of the educational program, the Scripps National Spelling Bee. Television The company produces news and information content that informs and engages local and national communities. It distributes content to four platforms — broadcast, Web, smartphones and tablets. The company’s digital sites offer comprehensive local news and information and user-generated content. Its journalists routinely produce videos for consumption through digital platforms and use an array of social media sites, such as Facebook, YouTube and Twitter, to communicate with and build audiences. The company offers its products on apps available on the Apple, Android, Kindle Fire and Windows 8 platforms. The company invests in platforms for digital technology, including smartphone and tablet applications for mobile delivery of news and information content. Its stations in Cincinnati, Detroit, Kansas City, Phoenix, Tampa, Tulsa, and West Palm Beach broadcast mobile signals from their towers. In non-news hours, its television stations also broadcast network programming, syndicated programming and internally produced programming. The company also operates five low-power stations affiliated with the Azteca America network, a Hispanic network producing Spanish-language programming. The stations are clustered around California and Denver stations. Newspapers The Scripps newspaper division operates in 13 local markets across the United States. The company produces content that informs and engages local communities. It distributes content primarily to four platforms: print, Web, smartphones and tablets. The company’s digital sites offer comprehensive local news and information and user-generated content. Its journalists routinely produce videos for consumption through digital sites and use an array of social media sites, such as Facebook, YouTube and Twitter, to communicate with and build audiences. Advertising Print Advertising: Print advertising includes run-of-press advertising, preprinted inserts, advertising in niche publications, and direct mail. Classified advertising includes all auto, real estate and help-wanted advertising and other ads listed together in sequence by the nature of the ads. National advertising includes advertising purchased by businesses outside its local market. National advertisers typically procure advertising from various newspapers using advertising agency buying services. Preprinted inserts are stand-alone, multi-page circulars inserted into and distributed with the daily newspaper, publications, and shared mail products. Digital advertising: The company sells advertising across its digital platforms. Digital advertising includes fixed duration campaigns whereby a banner, text or other advertisement appears for a specified period of time for a fee; impression-based campaigns where the fee is based upon the number of times the advertisement appears in Web pages viewed by a user; and click-through-based campaigns where the fee is based upon the number of users who click on an advertisement and are directed to the advertisers’ Website. Syndication and Other Syndication and other operations primarily include syndication of news features and comics. Under the trade name United Media, the company distributes news columns, comics, and other features for the newspaper industry. Significant Events In January 2014, the company acquired Media Convergence Group which operates as Newsy, a digital video news provider. History The E. W. Scripps Company was founded in 1878.
ew scripps co/the-a (SSP:New York)
312 Walnut Street
Cincinnati, OH 45202
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