Stage Stores, Inc., together with its subsidiaries, operates specialty department stores primarily in small and mid-sized towns and communities. As of January 31, 2015, the company operated 854 specialty department stores in 40 states under the BEALLS, GOODY'S, PALAIS ROYAL, PEEBLES and STAGE nameplates and a direct-to-consumer business. Merchandising The company’s primary target customers are women over the age of 35, who are married, and employed full time. The company offers a selection of branded merchandise within distinct merchandise categories, such as women's, men's and children's apparel, as well as accessories, cosmetics, footwear and home goods. The company’s private label portfolio brands are developed and sourced through agreements with third party vendors. In 2014, the company installed Estee Lauder counters in 75 stores and Clinique counters in 76 stores. The company distributes all merchandise to its stores through distribution centers located in Jacksonville, Texas, South Hill, Virginia and Jeffersonville, Ohio. The company’s principal trademarks include the BEALLS, GOODY'S, PALAIS ROYAL, PEEBLES, and STAGE. Direct-to-Consumer The company’s direct-to-consumer business consists of its e-commerce Website and Send program. The company’s e-commerce Website features an assortment of the merchandise categories found in its stores, as well as additional product offerings. Seasonality The company’s business is seasonal and sales are traditionally lower during the first three quarters of the year (February through October) and higher during the last quarter of the year (November through January). Working capital requirements fluctuate during the year as well and generally reach their highest levels during the third and fourth quarters. History Stage Stores, Inc. was founded in 1988.
stage stores inc (SSI:New York)
10201 Main Street
Houston, TX 77025
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