Stoneridge, Inc. operates as a designer and manufacturer of electrical and electronic components, modules and systems for the automotive, commercial, motorcycle, off-highway and agricultural vehicle markets worldwide. The company’s custom-engineered products and systems are used to activate equipment and accessories, monitor and display vehicle performance and control, distribute electrical power and signals, and provide vehicle security and convenience. The company’s product offerings consist of sensors; application-specific actuators, switches and valves; vehicle and driver information systems; vehicle management electronics; power and switch distribution modules and telematics; security alarms and vehicle tracking devices and monitoring services; and convenience accessories. The company suppliers the majority of its products, primarily on a sole-source basis, to majority of the primary commercial vehicle and automotive original equipment manufacturers (OEMs), and select non-vehicle OEMs, as well as certain commercial vehicle and automotive tier one suppliers. The company has an equity investment in India, Minda Stoneridge Instruments Ltd., which manufactures electromechanical/electronic instrumentation equipment and sensors primarily for the automotive, motorcycle, and commercial vehicle markets. Segments and Products The company conducts its business in three segments: Control Devices, Electronics, and PST (PST EletrÔnica Ltda.). Control Devices This segment designs and manufactures products that monitor, measure, or activate specific functions within a vehicle. This segment includes product lines, such as sensors, switches, valves, and actuators. Sensor products are employed in major vehicle systems, such as the emissions, safety, powertrain, braking, climate control, steering, and suspension systems. Switches transmit signals that activate specific functions. The company’s switch technology is principally used in two capacities, user-activated and hidden. User-activated switches are used by a vehicle’s operator or passengers to manually activate headlights, rear defrosters and other accessories. Hidden switches are not typically visible to vehicle operators or passengers and are engaged to activate or deactivate selected functions as part of normal vehicle operations, such as brake lights. In addition, this segment designs and manufactures electromechanical actuator products that enable OEMs to deploy power functions in a vehicle and could be designed to integrate switching and control functions. The company sells these products principally to the automotive market, as well as the commercial vehicle and agricultural markets. Electronics This segment designs and manufactures electronic instrument clusters, electronic control units, and driver information systems. These products collect, store, and display vehicle information, such as speed, pressure, maintenance data, trip information, operator performance, temperature, distance traveled and driver messages related to vehicle performance. In addition, power distribution modules and systems regulate, coordinate, monitor and direct the operation of the electrical system within a vehicle. These products use hardware, software and multiplexing technology, and are sold principally to the commercial vehicle market. PST This segment, which primarily serves the South American market, engages in the design, manufacture and sale of electronic vehicle security alarms, convenience accessories, vehicle tracking devices and monitoring services and in-vehicle audio and video devices primarily for the automotive and motorcycle industry. This segment includes product lines, such as alarms, convenience applications, vehicle monitoring and tracking devices and infotainment systems. These products improve the performance, safety and convenience features of the company’s customers’ vehicles. PST sells its products through the aftermarket distribution channel, to factory authorized dealer installers, also referred to as original equipment services, direct to OEMs and through mass merchandisers. Customers In 2014, the company’s principal customers included Ford Motor Company, Scania Group, Daimler, General Motors Company, Volvo, and others. Dispositions During 2014, the company divested its Wiring business, which designed and manufactured wiring harness products and assembled instruments panels for sale principally to the commercial, agricultural and off-highway vehicle markets. Seasonality The demand for the company’s PST segment consumer products are typically higher in the second half of the year (year ended December 2014), the fourth quarter in particular. Competition Control Devices: The company’s primary competitors include BorgWarner, Inc.; Bosch; Continental AG; Delphi Automotive PLC; Denso Corporation; Electricfil; Hella KGaA Hueck & Co.; Measurement Specialties, Inc.; NTK Technologies, Inc.; and Sensata. Electronics: The company’s primary competitors include Actia Group; Bosch; Continental AG; Delphi Automotive PLC; Dongfeng Electronics Technology Co., Ltd.; Hella KGaA Hueck & Co.; Magneti Marelli S.p.A.; and Yazaki Corporation. PST: The company’s primary competitors include Ceabs, Cerruns, Ituran, JVC/Kenwood Corporation, Lennox, M. Magneti Marelli S.p.A., MultiLaser, Quantum, Olimpus, Pioneer Corporation, Michelin, and Sistec. History Stoneridge, Inc. was founded in 1965.
stoneridge inc (SRI:New York)
9400 East Market Street
Warren, OH 44484
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