SODA On Other Exchanges
Tel Aviv
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Company Description

Contact Info

Gilboa Street

POB 280

Airport City, 70100


Phone: 972 3 976 2317


SodaStream International Ltd. manufactures, distributes and sells home beverage carbonation systems, which enable consumers to transform ordinary tap water into sparkling water and flavored sparkling water in seconds. The company’s home beverage carbonation systems, flavors and other products promote health and wellness and empower people with simple, creative and fun ways to make water exciting. The company develops, manufactures and sells sparkling water makers and exchangeable carbon-dioxide (CO2) cylinders, as well as consumables, consisting of CO2 refills, reusable carbonation bottles and flavors to add to the sparkling water. As of December 31, 2015, the company sold its products through approximately 70,000 individual retail stores in 45 countries, including approximately 13,000 retail stores in the United States. In 2015, the company distributed its products indirectly through local distributors. The company’s products are sold under the SodaStream brand name in most countries and under the Soda-Club brand name or select other brand names in certain other countries. Sparkling Water Makers: The company offers various sparkling water makers. Its sparkling water makers are sold in various designs and colors and accommodate different CO2 cylinder sizes. Exchangeable CO2 Cylinders: The basis of the SodaStream home beverage carbonation system is the carbonation of water by means of an aluminum or steel cylinder containing compressed liquid CO2. The cylinder is inserted by the consumer into the sparkling water maker. The company sells natural sourced CO2 (derived from natural underground sources) in certain markets, in addition to CO2 extracted from other sources. CO2 Refills: The company provides beverage-grade CO2 refills through authorized retailers that participate in its cylinder exchange program. These retailers generally maintain a stock of filled cylinders in their inventory. In some markets, direct home delivery and exchange is also available, and the company uses third-party carriers to exchange the empty cylinders for full ones. The company conducts CO2 refilling in the United States, Australia, Germany, Israel, the Netherlands, South Africa and Sweden and also at a third-party facility in New Zealand. The company periodically evaluates opening additional refilling stations in its existing markets based on demand for CO2 refills and other factors. Carbonation Bottles: The company’s home beverage carbonation system produces sparkling water in a high pressure-resistant plastic or glass bottle, which it manufactures specifically for repeated usage. For the high-end market, it offers sparkling water makers specifically intended to be used with glass bottles, which are appropriate for a more formal table setting. Flavors: The company works closely with international flavor and essence manufacturers, which provide research and product development services, including sensory testing to enhance its flavor offerings and cater to consumers’ tastes and address market trends. Its flavors come in a highly concentrated form, customized for its home beverage carbonation systems. The new flavors, including the Fountain Style and Classics flavors, are sold, in certain markets, in newly designed 440 ml bottles which typically produce between 7 and 9 liters of flavored sparkling water. Consumers in the United States typically pay between $5.99 and $6.99 for a 440 ml bottle of one of the company’s flavors. Its product range consists of approximately 100 flavors, including a large variety of fruit flavors. In addition, the company also sells certain flavors in its SodaStream Caps, which are single-serving disposable capsules that add a pre-measured amount of flavor to SodaStream carbonating bottles. The company offers special limited edition flavors for holidays or seasonal campaigns. Other Accessories: The company also sells additional accessories for its products, including bottle cleaning materials and ice cube trays shaped to produce ice cubes that fit in its carbonation bottles. These products are manufactured by third parties. Distribution The company markets its products through retail channels

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