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Last $13.21 USD
Change Today -0.55 / -4.00%
Volume 87.3K
SODA On Other Exchanges
Tel Aviv
As of 8:10 PM 02/5/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Gilboa Street

Airport City, 70100


Phone: 972 3 976 2301


SodaStream International Ltd. manufactures, distributes and sells home beverage carbonation systems, which enable consumers to transform ordinary tap water into sparkling water and flavored sparkling water in seconds. The company’s home beverage carbonation systems, flavors and other products promote health and wellness and empower people with simple, creative and fun ways to make water exciting. The company develops, manufactures and sells sparkling water makers and exchangeable carbon-dioxide (CO2) cylinders, as well as consumables, consisting of CO2 refills, reusable carbonation bottles and flavors to add to the sparkling water. As of December 31, 2014, the company sold its products through approximately 70,000 individual retail stores in 45 countries, including approximately 15,000 retail stores in the United States. In 2014, the company distributed its products directly in 24 countries and indirectly through local distributors in its remaining markets. The company’s products are sold under the SodaStream brand name in most countries and under the Soda-Club brand name or select other brand names in certain other countries. Sparkling Water Makers: The company offers various sparkling water makers. Its sparkling water makers are sold in various designs and colors and accommodate different CO2 cylinder sizes. Exchangeable CO2 Cylinders: The basis of the SodaStream home beverage carbonation system is the carbonation of water by means of an aluminum or steel cylinder containing compressed liquid CO2. The cylinder is inserted by the consumer into the sparkling water maker. CO2 Refills: The company provides beverage-grade CO2 refills through authorized retailers that participate in its cylinder exchange program. These retailers generally maintain a stock of filled cylinders in their inventory. In some markets, direct home delivery and exchange is also available, and the company uses third-party carriers to exchange the empty cylinders for full ones. The company conducts CO2 refilling (including at third-party facilities) in the United States, Australia, Germany, Israel, the Netherlands, New Zealand, South Africa and Sweden. Carbonation Bottles: The company’s home beverage carbonation system produces sparkling water in a high pressure-resistant plastic or glass bottle, which it manufactures specifically for repeated usage. For the high-end market, it offers sparkling water makers specifically intended to be used with glass bottles, which are appropriate for a more formal table setting. Flavors: The company works closely with international flavor and essence manufacturers, which provide research and product development services, including sensory testing to enhance its flavor offerings and cater to consumers’ tastes and address market trends. Its flavors come in a highly concentrated form, customized for its home beverage carbonation systems. The company’s flavors are usually sold in 375 ml, 500 ml or 750 ml bottles, which typically produce between 9 and 18 liters of flavored sparkling water, depending on the flavor. The company’s product range consists of approximately 100 flavors, including various fruit flavors. Distribution The company markets its products through retail channels. It distributes its products in 45 countries, 24 directly and the remainder indirectly through its distribution partnerships. The company’s products are sold at approximately 70,000 stores worldwide, including stores of many of the largest retailers in its markets. Direct Markets: The company distributes its products directly in 24 countries. Indirect Markets: The company provides its distributors with various forms of marketing materials. In addition, SodaStream Israel Ltd., the company’s Israeli sales and marketing subsidiary, also serves as the exclusive distributor of Brita water filtration systems in Israel. Brita’s products sold by SodaStream Israel Ltd. include water containers and filter cartridges used with such water containers. Retailers In both its direct and indirect markets, the company sells its products primarily at retail stores as well as online. The company targets major retailers with eith

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