Scripps Networks Interactive, Inc. operates in the media industry. The company operates as a developer of lifestyle-oriented content for linear and interactive video platforms, including television and the Internet, with respected brands worldwide. The company intends to expand and improve its lifestyle brands through creating popular new programming content; extending distribution on various platforms, such as mobile devices, streaming services, tablets and video-on-demand; licensing of content to third parties and of brands for consumer products; and increasing the company’s international footprint. In July 2015, the company completed the acquisition of N-Vision B.V., the majority owner of TVN S.A. (TVN), a Polish media company, which operates a portfolio of free-to-air and pay-TV lifestyle and entertainment networks, including TVN, TVN24, TVN Style, TTV, TVN Turbo, TVN24 Biznes i Swiat. Also included in TVN is TVN Media, an advertising sales house. Segments The company has two segments, U.S. Networks and International Networks. U.S. Networks segment This segment includes the company’s six domestic television networks, such as HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel, and Great American Country. Additionally, this segment includes Websites associated with the television brands and other Internet and mobile businesses serving home, food, travel and other lifestyle-related categories. Food Network and Cooking Channel are included in the Food Network Partnership, of which the company owns 68.7 percent. The company also owns 65.0 percent of Travel Channel. Each of the company’s networks is distributed by cable and satellite distributors, telecommunication service providers, and certain non-linear service providers. This segment generates revenues principally from advertising sales and affiliate fees paid for the right to distribute the company’s programming content. This segment also earns revenue from licensing content to third parties and of brands for consumer products, such as videos, books, kitchenware, and tools. The company’s lifestyle-oriented interactive businesses are focused on the internal development and acquisition of interactive media that is intended to diversify sources of revenue. The lifestyle-oriented interactive businesses consist of multiple Websites, including but not limited to, the company’s six network-branded Websites, HGTV.com, Foodnetwork.com, Travelchannel.com, DIYNetwork.com, Cookingchanneltv.com and GACTV.com. In addition to serving as home Websites for the television networks, the Websites provide informational and instructional content on specific topics within their respective lifestyle content categories. Revenue generated by the company’s lifestyle interactive businesses is derived primarily from the sale of display, banner and video advertising. The company also operates uLive, a digital brand launched in 2014 that distributes video programming and expands the company’s lifestyle content into new categories, such as parenting, beauty and wellness. uLive presents original video, as well as content aggregated from various partners, and generates revenue by delivering advertising to viewers of the programming. The company’s ownership of programming enables it to repurpose it for use on Websites and mobile platforms, including video-on-demand and streaming services. The strategic focus of the lifestyle-oriented interactive businesses is to increase views and video plays, and attract more unique visitors to the company’s Websites through site enhancements and additional video. The company’s strategy also includes attracting a broader audience through placing its video programming on national video streaming sites, developing new sources of revenue that capitalize on traffic growth at the company’s Websites and capitalizing on the movement of advertising dollars to mobile platforms. HGTV HGTV is available in approximately 93.4 million domestic television households and is simulcast in high definition (HD). HGTV programming content commands an audience interested primarily in home-related topics. HGTV is television's network dedica
scripps networks inter-cl a
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