l channels. Retail: The company sells its products directly and through distributors to consumer electronics stores, office superstores, mobile phone stores, mass merchants, e-commerce retailers, catalog and mail order companies, drug stores, supermarkets, convenience stores, and kiosks in various locations. Customers In 2015, one customer, Apple Inc., accounted for 14% of the company’s revenue. Ventures with Toshiba Corporation (Toshiba) The company holds a 49.9% ownership position in each of the Flash Venture entities. The company refers to Flash Partners Ltd.; Flash Alliance Ltd.; and Flash Forward Ltd. collectively as Flash Ventures. Through Flash Ventures, the company, and Toshiba collaborate in the development and manufacture of NAND flash wafers using semiconductor manufacturing equipment owned or leased by each of the Flash Venture entities. Patents and Licenses As of January 3, 2016, the company owned, or had rights to, approximately 3,550 U.S. patents and approximately 2,250 foreign patents. The company had approximately 1,300 patent applications pending in the U.S., and had foreign counterparts pending on many of the applications in multiple jurisdictions. The company has patent license agreements with many companies, including Hitachi, Ltd.; Intel Corporation (Intel); Renesas Electronics Corporation; Samsung Electronics Co., Ltd. (Samsung); SK hynix Inc. (Hynix); Sony Corporation; and Toshiba. SanDisk, Lightning, SanDisk Ultra, SanDisk ReadyCache, SanDisk Extreme, SanDisk Extreme PRO, iNAND and CompactFlash are trademarks of the company registered in the United States and other countries. Optimus, CloudSpeed, Fusion ioMemory, InfiniFlash, and ioControl are trademarks of the company. Strategy The company’s strategy is to improve in higher value segments; drive technology leadership; drive world-class product development and cost leadership; drive commercial business leadership; and establish the company as a solutions provider. Seasonality Because the majority of the company’s products are sold to consumers, its revenue is generally highest in the company’s fourth quarter (year ended January 2016) due to the holiday buying season. In addition, the company’s revenue is generally lowest in its first quarter. Competition NAND Manufacturers and Embedded Solutions Providers: The company competes with NAND flash memory manufacturers, including Hynix; Intel; Micron Technology, Inc. (Micron); Samsung; and Toshiba. Removable Product Manufacturers and Resellers: The company’s primary competitors include, among others, Kingston Technology Company, Inc. (Kingston); Lexar Media, Inc., a subsidiary of Micron; PNY Technologies, Inc.; Samsung; Sony Corporation; Toshiba; Transcend Information, Inc.; and Verbatim Americas, LLC. Client Storage Solution Manufacturers: In the market for client SSDs, the company faces competition from NAND flash memory manufacturers, including Hynix, Intel, Micron, Samsung, and Toshiba. The company also faces competition from other suppliers of client SSDs and hard drives, such as Kingston, Philips & Lite-On Digital Solutions Corporation (Lite-On), Seagate Technology plc (Seagate), and Western Digital Corporation. Enterprise Storage Solution Manufacturers: The company competes in the enterprise storage solutions market where the company faces competition from NAND flash memory manufacturers, including Intel, Micron, Samsung and Toshiba; and from other providers of enterprise SSDs and hard drives, such as Lite-On, Seagate, and Western Digital Corporation. The company’s enterprise system solutions, such as the InfiniFlash System, combined with different proprietary and open-source software stacks, compete with solutions that offer similar functionality, ranging from hard disk drive-based system solutions to hybrid solutions, which combine flash and hard disk drives, to all flash arrays, from various companies, including NetApp, Inc.; EMC Corporation; and others. Digital Media Players and Drives: In the standalone digital audio/video player market, the company faces competition from Apple Inc. The company also faces competition from Coby Elect
(SNDK*:Mexico Stock Exchange)
951 SanDisk Drive
Milpitas, CA 95035
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