ildren, check their location, sign up for various children’s activity programs and order organic groceries. Through the T kids’ phone – Joon, kids could communicate with their parents, send messages to and chat with their friends, play games and collect character badges. Through Petween, which is accessible through the Petween Website, pet owners could communicate with each other, access petcare advice from veterinarians and purchase petcare products. The company provides to users regardless of whether they have a wireless service subscription with it are Deal Light and Beauty Link. Deal Light, which is accessible through the Deal Light Website and mobile application, is an online marketplace for used products in which the company participates directly in the purchase and sale process and pick up the product from the seller and then verify, clean, package, process payment for, and deliver the product to, the buyer. Beauty Link, which is accessible through a mobile application, provides information about nail salons, such as location, service offerings and price, as well as customer feedback. In addition, the company provides other value-added services that enhance its customers’ lifestyles. The company provides location-based services such as T map, an interactive navigation service which the company provides to its wireless subscribers free of charge and which wireless subscribers to its competitors can subscribe to for a monthly fee. T map uses GPS technology to transmit driving directions, real-time traffic updates and emergency rescue assistance to wireless devices. In addition, the company provides mobile phone verification services, enabling users to process secure mobile payment transactions. Rate Plans The company offers its wireless telecommunications services on both a postpaid and prepaid basis. Approximately 94% of its subscribers received its wireless telecommunications services on a postpaid basis as of December 31, 2015. Postpaid accounts primarily represent retail subscribers under contract with SK Telecom under which a subscriber is billed in advance a monthly fixed rate in return for a monthly network service allowance, and usage for outgoing voice calls and wireless data services beyond the allowance is billed in arrears. The standard contract period for its rate plans is 24 months, although its subscribers have the option to enter into shorter term contracts or no fixed-term contract at all. The company provides various subsidies and discounts, including handset subsidies, depending on the length of the contract. The company’s prepaid service enables individuals to obtain wireless telecommunications services without a fixed-term contract by paying for all services in advance according to expected usage. The company also charges its customers a 10.0% value-added tax. Basic Rate Plans: The company offers various postpaid account plans for smartphones and basic phones that are designed to meet a range of subscriber needs and interests. As of December 31, 2015, approximately 7 million subscribers have subscribed to Band Data plans, which are its representative smartphone rate plans featuring unlimited domestic voice minutes and text messaging and a fixed data transmission allowance per month, as well as free access to live TV on oksusu, its mobile IPTV service, that range from Won 29,000 to Won 100,000 per month. The company’s Voice Free plans are available for its basic phones and feature a fixed allowance of voice minutes and 50 text messages per month with rates that range from Won 19,000 to Won 94,000 per month The company also offers a standard rate plan for Won 11,000 per month, through which the subscriber is charged per usage amount, other than on text message usage up to 50 messages per month. In addition, the company provides various differentiated rate plans for its customer segments by age such as children, teenagers and senior citizens. The company also offers rate plans for specific customer segments, such as its Band Data Global Pack rate plans for foreigners featuring unlimited domestic voice minutes and text messaging, a fixed allowance of international voice minutes and
sk telecom co ltd-spon adr
Phone: 82 2 6100 2114
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