Steven Madden, Ltd. and its subsidiaries design, source, market, and sell fashion-forward name brand and private label footwear for women, men, and children. The company licenses some of its trademarks for use in connection with the manufacture, marketing, and sale of various products of its licensees. Segments The company’s business consists of five distinct segments, including Wholesale Footwear, Wholesale Accessories, Retail, First Cost, and Licensing. Wholesale Footwear This segment includes Big Buddha, Betseyville, Betsey Johnson, Steve Madden, Steven by Steve Madden, Madden Girl, Cejon, B Brian Atwood and Luv Betsey accessories brands and includes its International business and certain private label accessories business. These trademarks are registered trademarks owned by the company or licensed to it by third parties. This segment also includes brands, such as St, Steve Madden Men's, Madden, Dolce Vita, DV by Dolce Vita, Mad Love, Report, Report Signature, Superga (under license), Steve Madden Kids, FREEBIRD by Steven, Stevies, and Blondo. Steve Madden Women's: The company designs, sources and markets its Steve Madden brand to department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants, online retailers and catalog retailers throughout the United States. Steve Madden Women's offers fashion forward footwear designed to appeal to customers (primarily women ages 16 to 35) seeking exciting, new footwear designs at affordable prices. New products for Steve Madden Women's are test marketed at company-owned retail stores. Madden Girl: The company designs, sources and markets a collection of directional young women's shoes under the Madden Girl brand. Madden Girl is geared for young women ages 16 to 23, and is an opening price point brand sold at major department stores, mid-tier retailers and specialty stores. Steve Madden Men's: The company designs, sources, and markets a life style collection of men's footwear for the fashion forward man, ages 18 to 45 years old, under the Steve Madden brand. Retail channels include major department stores, mid-tier department stores, better specialty stores, online retailers and independent shoe stores throughout the United States. Madden: The Madden brand is a streetwear focused collection of footwear geared to meet the trend directions of the 13 to 21 year old fashion consumer. Madden products range from $45 to $85 and are sold to national specialty stores, better department stores, mid-tier department stores, online retailers and independent specialty stores. Steven: The company designs, sources and markets women's fashion footwear under the Steven trademark through major department and better footwear specialty stores throughout the United States as well as in its retail stores. Steven products are designed to appeal principally to fashion conscious women, ages 25 to 45, who shop at department stores and footwear boutiques. Stevies and Steve Madden Kids: The company’s Stevies and Steve Madden Kids brands are designed, sourced and marketed to appeal to young girls, ages 6 to 12, and are sold at department stores, specialty stores, online retailers and independent boutiques throughout the United States. Betsey Johnson: The company owns the Betsey Johnson trademark and substantially all other intellectual property of Betsey Johnson LLC. Products branded under the Betsey Johnson shoe brand are distributed through department stores and online retailers. Superga: The company has a license agreement with Basic Properties America Inc. and BasicNet S.p.A., for the use of the Superga trademark in connection with the marketing and sale of footwear. Superga is recognized for its fashion sneakers in a range of colors, fabrics and prints for women, men and children. FREEBIRD by Steven: The company designs, sources, and markets a collection of handcrafted, Goodyear welted boots. The designs are inspired by vintage Americana and created using time-honored craftsmanship. The FREEBIRD by Steven collection conveys a fashion life style that transcends multiple generations. FREEBIRD by Steven products are sold, at
steven madden ltd (SJM:Berlin)
52-16 Barnett Avenue
Long Island City, NY 11104
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