ment. Distribution of Radios Automakers The company distributes satellite radios through the sale and lease of new vehicles. The company has agreements with major automakers to offer satellite radios in their vehicles. Most automakers include a subscription to its radio service in the sale or lease of their new vehicles. In certain cases, the company receives subscription payments from automakers in advance of the activation of its service. Previously Owned Vehicles The company acquires subscribers through the sale and lease of previously owned vehicles with factory-installed satellite radios. The company has entered into agreements with various automakers to market subscriptions to purchasers and lessees of vehicles, which include satellite radios sold through their certified pre-owned programs. The company also works directly with franchise and independent dealers on programs for non-certified vehicles. Retail The company sells satellite radios directly to consumers through its Website. Satellite radios are also marketed and distributed through national and regional retailers. Satellite Radio Systems The company’s satellite radio systems are designed to provide clear reception in most areas despite variations in terrain, buildings, and other obstructions. The company’s satellite radio systems have three principal components: satellites, terrestrial repeaters, and other satellite facilities; studios; and radios. Satellites, Terrestrial Repeaters and Other Satellite Facilities Satellites: The company provides its service through a fleet of eight orbiting satellites, including five in the Sirius system, FM-1, FM-2, FM-3, FM-5, and FM-6, and three in the XM system, XM-3, XM-4, and XM-5. The company’s constellation of three XM satellites operate in a geostationary, with XM-5 used as a spare for both the XM and Sirius constellations. Terrestrial Repeaters: In some areas with high concentrations of tall buildings, such as urban centers, signals from the company’s satellites may be blocked and reception of satellite signals could be adversely affected. In many of these areas, the company has deployed terrestrial repeaters to supplement satellite coverage. The company operates approximately 1,100 terrestrial repeaters as part of its systems across the United States. Other Satellite Facilities: The company controls and communicates with its satellites from facilities in North America; and maintain earth stations in Panama and Ecuador to control and communicate with three of its Sirius satellites, FM-1, FM-2 and FM-3. The company’s satellites are monitored, tracked, and controlled by a third party satellite operator. Studios The company’s programming originates from studios in New York City and Washington D.C. and, to a lesser extent, from smaller studios in Los Angeles, Nashville and various smaller venues across the country. Radios Radios are primarily manufactured in two principal configurations, as in-dash radios, and dock and play radios. The company has authorized manufacturers and distributors to produce and distribute radios; and has licensed its technology to various electronics manufacturers to develop, manufacture and distribute radios under certain brands. Connected Vehicle Services The company provides connected vehicle services. The company offers a portfolio of location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data services, remote vehicles diagnostics, stolen or parked vehicle locator services, and monitoring of vehicle emission systems. The company’s connected vehicle business provides services to various automakers, including Acura, BMW, Honda, Hyundai, Infiniti, Lexus, Nissan, and Toyota. Canada The company owns approximately 37% of the equity of Sirius XM Canada Holdings Inc. (Sirius XM Canada), the satellite radio provider in Canada. Subscribers to the services offered by Sirius XM Canada are not included in its subscriber count. Other Services Commercial Accounts: The company’s programming is available for commercial establishments. Commercial subscription accounts are ava
sirius xm holdings inc (SIRI:NASDAQ GS)
1221 Avenue of the Americas
New York, NY 10020
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