lutions, this division focuses on the development of equipment that meets customer requirements, primarily in emerging economies. This division also comprises the internal supplier Components and Vacuum Technology, which also provides components to the Imaging & Therapy Systems division. Diagnostics This division offers products and services in the area of in-vitro diagnostics. In-vitro diagnostics is based on the analysis of bodily fluids, such as blood or urine, and supplies vital information for detecting and managing disease and conducting patient risk assessments. This division’s product portfolio represents a range of diagnostic testing systems and consumables, including offerings for clinical chemistry and immunodiagnostics, molecular diagnostics (testing for nucleic acids), hematology, hemostasis, microbiology, point-of-care testing, and clinical laboratory automation solutions. Customer Solutions This division provides healthcare information technology (HIT) systems. It is responsible for this sector’s service business and customer relationship management on a global level. HIT supports users in connection with their tasks in the clinical, administrative, and financial workflow to support patient care delivery. The portfolio includes integrated financial and clinical systems, electronic health record and health information exchange, as well as an expanding offering of systems optimization services. The service business is intended to utilize this sector’s installed base of imaging and diagnostics systems worldwide. This division also manages the global sales force of this sector and defines the regional go-to-market approach to support a customer base with solutions for patient care. Audiology Solutions This business unit provides hearing aids. Customers This sector’s customers include healthcare providers, such as hospital groups and individual hospitals; group and individual medical practices; reference and physician office laboratories; and outpatient clinics. This sector sells the majority of its products and services through its in-house sales staff, which is grouped in its Customer Solutions division, supported by dedicated product specialists. In some countries, this sector also uses dealers, primarily for the sale of low-end products (such as low-end ultrasound and X-ray equipment). This sector’s products are serviced primarily by its own dedicated personnel. Agreements This sector has cooperation agreements with various companies, including Bruker, Toshiba, Hitachi, KuKa, Volcano, Thales, Philips, Biosense Webster, Esaote, ViiV Healthcare, Tocagen, Sysmex, and Thermo Fisher Scientific. Competitors This sector’s principal competitors in medical imaging include General Electric, Philips, Toshiba, Hitachi, and Hologic. Other competitors include Roche, Abbott, Danaher, Alere, bioMerieux, and Sysmex for in-vitro diagnostics; McKesson, Cerner, and Allscript for HIT systems; and Sonova, GN Resound, and William Demant for audiology (hearing aids). INDUSTRY This sector’s portfolio ranges from industry automation and drives products and services to system integration and solutions for plant business. This sector offers a spectrum of products, services, and solutions that help customers use resources and energy to improve productivity. This sector’s integrated technologies and holistic solutions primarily address industrial customers, primarily those in the process and manufacturing industries. The portfolio spans industry automation, industrial software, drive products and services, system integration, and solutions for industrial plant businesses. This sector consists of three divisions: Industry Automation, Drive Technologies, and Customer Services. This sector also includes a sector-led business unit, Metals Technologies. Industry Automation This division offers a range of standard products and system solutions for automation technologies used in the manufacturing and process industries. This division’s offerings include automation systems and software, motor controls, machine-to-machine communication products, sensors, product and production lifecycle manageme
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