major department stores, mid-tier retailers, and specialty boutiques. Report: The company owns the Report and Report Signature brands. The company designs, manufactures, markets and sells its Report branded products to major department stores, mid-tier department stores and independently-owned boutiques throughout the United States. Mad Love: Formed in 2011 as a joint venture with the company, the Mad Love brand is a beach-to-the-street life style brand created to appeal to women with a young attitude and active life style and marketed to Target. Dolce Vita: In 2014, the company acquired the Dolce Vita and DV brands and other intellectual property assets in the acquisition of Dolce Vita Holdings, Inc. The Dolce Vita brand is a contemporary women's footwear brand. The DV brand, which is designed for younger fashion conscious women. Both brands are distributed through department stores and online retailers. Brian Atwood: In 2014, the company acquired the Brian Atwood designer brand and the B Brian Atwood contemporary brand from Brian Atwood IP Company LLC. Blondo: In 2015, the company acquired the intellectual property and related assets of Blondo, a fashion-oriented footwear brand specializing in waterproof leather boots. Blondo products are sold to wholesale customers, including better department stores and specialty boutiques in both the United States and Canada. International Division: The International division markets products to better department stores, major department stores, mid-tier department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants and catalog retailers throughout Canada, Mexico and South Africa. In addition the International division works through special distribution arrangements for the marketing and sales of the company’s products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. Private label business: The company designs, sources and markets private label footwear primarily to mid-tier chains and mass market merchants. In addition, it designs, sources and markets footwear for third party brands, such as Material Girl and Candies. Wholesale Accessories This segment designs, sources and markets name brands (including its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Betseyville, Big Buddha, B Brian Atwood and Luv Betsey brands) and private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers and specialty stores throughout the United States, Canada and Mexico. In addition, the company markets and sells cold weather accessories, fashion scarves, wraps and other trend accessories primarily under its Cejon and Steve Madden brand names and private labels to department stores and specialty stores. Retail As of December 31, 2015, this segment owned and operated 169 retail stores including 123 Steve Madden full price stores, 40 Steve Madden outlet stores, 1 Steven store, 1 Superga store, 1 SHOO by Steve Madden store offering various brands and 4 e-commerce Websites (Steve Madden, Superga, Betsey Johnson and Dolce Vita). Steve Madden stores are located in major shopping malls and in urban street locations across the United States, Canada, Mexico and South Africa. First Cost This segment earns commissions for serving as a buying agent for footwear products under private labels for many of the large mass-market merchandisers, shoe chains and other mid-tier retailers. As a buying agent, the company utilizes its expertise and its relationships with shoe manufacturers to facilitate the production of private label shoes to customer specifications. This segment earns commissions serving as a buying agent for the procurement of women's, men's and children's footwear for large retailers, including, Kohl's, K-Mart and Payless. In addition, by leveraging the strength of its Steve Madden brands and product designs, the company has been able to partially recover its design, product and development costs from its suppliers. Licensing This segment engages in the licensing of the Steve Madden, Stev
steven madden ltd (SHOO:NASDAQ GS)
52-16 Barnett Avenue
Long Island City, NY 11104
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