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Company Description

Contact Info

10055 Seminole Boulevard

Seminole, FL 33772

United States

Phone: 727-397-9611


Superior Uniform Group, Inc. manufactures and sells a range of uniforms, career apparel and accessories in the United States. Segments The company’s segments include Uniforms and Related Products, and Remote Staffing Solutions. The Uniforms and Related Products segment, through its signature marketing brands—Fashion Seal Healthcare, HPI Direct, Superior I.D., Worklon, UniVogue and BlueFusion,—manufactures and sells a range of uniforms, corporate identity apparel, career apparel and accessories for the hospital and healthcare fields; hotels; fast food and other restaurants; transportation; and the private security, industrial, and commercial markets. The Remote Staffing Solutions segment through multiple The Office Gurus entities, including its direct and indirect subsidiaries in El Salvador, Belize, and the United States, (collectively, TOG). TOG is a near-shore premium provider of multilingual telemarketing and total office support solutions. Products The company serves leisure, and public safety markets. Its principal products are Uniforms and service apparel and related products for personnel of hospitals and health facilities; hotels, commercial buildings, residential buildings, and food service facilities; retail stores; general and special purpose industrial uses; commercial enterprises (career apparel for banks, airlines, etc.); public and private safety and security organizations; and miscellaneous service uses. The company’s miscellaneous products include directly related to uniforms and service apparel specified above (e.g. boots and sheets); and for use by linen suppliers and industrial launderers, to whom a substantial portion of Superior's uniforms and service apparel are sold; such products being primarily industrial laundry bags. Services Through the recruitment and employment of highly qualified English-speaking agents, the company provides its customers with extended office support from a versatile call and contact center environment in its Remote Staffing Solutions segment. Competition The company competes with national and regional manufacturers, such as Cintas Corporation, Unifirst Corporation, G&K Services and ARAMARK—a division of privately held ARAMARK Corporation. The company competes directly and indirectly with various companies that provide contact center and other business process outsourcing solutions on an outsourced basis. These companies include global providers, such as APAC Customer Services, Convergys, Sitel, Atento, Sykes, Harte Hanks, and Teleperformance. Intellectual Property The company’s major trademark is its mark Fashion Seal Healthcare (registered with the United States Patent and Trademark Office until August 6, 2017). The Fashion Seal Healthcare trademark is critically important to the marketing and operation of its business, as approximately 25% of the company’s products are sold under that name. History The company was founded in 1920. It was incorporated in 1922 as a New York company under the name Superior Surgical Mfg. Co., Inc. and changed its name to Superior Uniform Group, Inc. in 1998.


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