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Last $18.73 USD
Change Today -1.03 / -5.21%
Volume 24.8K
SGC On Other Exchanges
As of 8:10 PM 05/22/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

10055 Seminole Boulevard

Seminole, FL 33772

United States

Phone: 727-397-9611


Superior Uniform Group, Inc. manufactures and sells a range of uniforms, image apparel, and accessories primarily in the United States. Segments The company operates in two segments, Uniforms and Related Products, and Remote Staffing Solutions. The Uniforms and Related Products segment, through its brands, manufactures and sells a range of uniforms, career apparel and accessories for the hospital and healthcare fields; hotels; fast food and other restaurants; and public safety, industrial and commercial markets. Its brands include Fashion Seal, Fashion Seal Healthcare, HPI Direct, Martin’s, Worklon, UniVogue and Blade. The company services its Remote Staffing Solutions segment through multiple The Office Gurus entities, including its direct and indirect subsidiaries in El Salvador, Belize, and the United States, (collectively, TOG). TOG is a near-shore premium provider of multilingual telemarketing and total office support solutions. Products The company's principal products are as follows: Uniforms and service apparel for personnel of hospitals and health facilities; hotels, commercial buildings, residential buildings, and food service facilities; retail stores; general and special purpose industrial uses; commercial enterprises (career apparel for banks, airlines, etc.); public and private safety and security organizations; and miscellaneous service uses. Miscellaneous products directly related to the following: uniforms and service apparel, such as boots and sheets); and linen suppliers and industrial launderers, to whom a substantial portion of the company’s uniforms and service apparel are sold. Services Through the recruitment and employment of English-speaking agents, the company provides its customers with extended office support from a call and contact center environment in its Remote Staffing Solutions segment. Intellectual Property The company’s most significant trademark is its mark ‘Fashion Seal Uniforms’ (registered with the United States Patent and Trademark Office until August 8, 2017). The Fashion Seal Uniforms trademark is important to the marketing and operation of the company’s business, as more than 50% of the company’s products are sold under that name. Competition The company competes with national and regional manufacturers, such as Cintas Corporation, Unifirst Corporation, G&K Services and ARAMARK—a division of privately held ARAMARK Corporation. The company competes directly and indirectly with various companies that provide contact center and other business process outsourcing solutions on an outsourced basis. These companies include U.S.-based providers, such as APAC Customer Services, Convergys, Sitel, Startek, Sykes, TechTeam Global, TeleTech and West. TOG also competes with local entities in other offshore geographies, such as TIVIT and the Philippine Long Distance Telephone Company; small niche providers, such as Alpine Access, Arise, VIPDesk, and Working Solutions; and large global companies that offer outsourced services within their portfolios, such as IBM, HP, CapGemini, Accenture and Fujitsu. History Superior Uniform Group, Inc. was founded in 1920. The company was incorporated in 1922 as a New York company under the name Superior Surgical Mfg. Co., Inc. and changed its name to Superior Uniform Group, Inc. in 1998.


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Valuation SGC Industry Range
Price/Earnings 21.7x
Price/Sales 1.3x
Price/Book 3.1x
Price/Cash Flow 21.0x
TEV/Sales 1.1x

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