Superior Uniform Group, Inc. manufactures and sells a range of uniforms, career apparel and accessories in the United States Segments The company’s segments include Uniforms and Related Products, and Remote Staffing Solutions. The Uniforms and Related Products segment, through its signature marketing brands—Fashion Seal Healthcare, HPI Direct, Superior I.D., Worklon, UniVogue and BlueFusion,—manufactures and sells a range of uniforms, career apparel and accessories. The company’s services its Remote Staffing Solutions segment through multiple The Office Gurus entities, including its direct and indirect subsidiaries in El Salvador, Belize, and the United States, (collectively, TOG). TOG is a near-shore premium provider of multilingual telemarketing and total office support solutions. Products The company manufactures and sells a range of uniforms, corporate identity apparel, career apparel and accessories for the medical and health fields, as well as for the industrial, commercial, leisure, and public safety markets in its Uniforms and Related Products segment. Its principal products are uniforms and service apparel and related products for personnel of hospitals and health facilities; hotels, commercial buildings, residential buildings, and food service facilities; retail stores; general and special purpose industrial uses; commercial enterprises (career apparel for banks, airlines, etc.); public and private safety and security organizations; and miscellaneous service uses. The company also offers its products to other restaurants; and transportation markets. The company’s miscellaneous products directly related to uniforms and service apparel specified above (e.g. boots and sheets); and for use by linen suppliers and industrial launderers, to whom a substantial portion of its uniforms and service apparel are sold; such products being primarily industrial laundry bags. Services The company, through the recruitment and employment of English-speaking agents, provides its customers with extended office support from a call and contact center environment in its Remote Staffing Solutions segment. Intellectual Property The company’s most significant trademark is its mark Fashion Seal Healthcare (registered with the United States Patent and Trademark Office until August 6, 2017). The Fashion Seal Healthcare trademark is important to the marketing and operation of the company’s business, as approximately 25% of its products are sold under that name. Competition The company competes with national and regional manufacturers, such as Cintas Corporation, Unifirst Corporation, G&K Services and ARAMARK—a division of privately held ARAMARK Corporation. The company competes directly and indirectly with various companies that provide contact center and other business process outsourcing solutions on an outsourced basis. These companies include U.S.-based providers, such as APAC Customer Services, Convergys, Sitel, Startek, Sykes, TechTeam Global, TeleTech and West. TOG also competes with local entities in other offshore geographies, such as TIVIT and the Philippine Long Distance Telephone Company; small niche providers, such as Alpine Access, Arise, VIPDesk, and Working Solutions; and large global companies that offer outsourced services within their portfolios, such as IBM, HP, CapGemini, Accenture and Fujitsu. History Superior Uniform Group, Inc. was founded in 1920. The company was incorporated in 1922 as a New York company under the name Superior Surgical Mfg. Co., Inc. and changed its name to Superior Uniform Group, Inc. in 1998.
superior uniform group inc
10055 Seminole Boulevard
Seminole, FL 33772
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