Shutterfly, Inc. operates as a manufacturer and digital retailer of personalized products and services offered through a family of lifestyle brands. The company provides a range of personalized photo-based products and services. The company operates lifestyle brands, such as Shutterfly, Tiny Prints, Wedding Paper Divas, ThisLife, MyPublisher, BorrowLenses, and Groovebook. Shutterfly leads the market in digital personalized photo products and services. Shutterfly helps the company’s customers turn their precious memories into lasting keepsakes with photo books, personalized holiday cards, announcements, invitations and stationery, as well as custom home decor products and photo gifts. The company’s online photo service helps its customers stay connected with family and friends, empowering them to do more with their pictures by expressing themselves in extraordinary ways. Tiny Prints is a major online cards and stationery boutique, offering stylish announcements, invitations and personal stationery for every occasion. Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal invitations and more—all designed by primary artists in the industry. Unlike most stationery brands, which simply provide a something-for-anyone offering, Wedding Paper Divas works with talented artists all over the country to translate the hottest new trends into perfectly unique products. ThisLife is a service that gathers and organizes photos and videos. Its smart technology includes facial recognition, search functionality and easy photo importing. With ThisLife, the company’s customers could manage their photos and find just the ones they want to turn into Shutterfly photo books, cards and gifts. MyPublisher is where the company’s customers could create custom photo books, share great memories and tell their stories using their own photos. MyPublisher allows the company’s customers to create, customize and share all of their favorite moments. The company has various book sizes for any occasion from its smallest Mini Books and Pocketbooks to its larger Classic and Deluxe Hardcovers. BorrowLenses is a premier online marketplace for photographic and video equipment rentals. This service includes photo and video equipment rentals, sales of used photo and video equipment, exceptional customer service and dependable and convenient shipping and pick-up options. Groovebook is a mobile photo book app subscription service that sends customers a keepsake book of their mobile photos each month. The company engages in producing and selling professionally-bound photo books, greeting and stationery cards, personalized calendars, other photo-based merchandise and prints ranging in size from wallet-sized to jumbo-sized 20x30 enlargements. Segments The company’s segments are Consumer and Enterprise. Consumer This segment’s revenues include sales from all of the company’s brands and are derived from the sale of photo-based products, such as photo books, cards and stationery, photo gifts, home decor, photo prints, and the related shipping revenues, as well as rental revenues from the company’s BorrowLenses brand. Included in the company’s photo-based merchandise are items, such as mugs, iPhone cases, desktop plaques, candles, pillows, canvas prints, and blankets. Photo prints consist of wallet, 4x6, 5x7, 8x10, square and large format sizes, such as posters and collages. In addition, this segment’s revenues include revenues from advertising and sponsorship activities. The company also provides Website services, which include its share platform called Share Sites and its cloud-based service called ThisLife. Enterprise This segment’s revenues are derived from the printing and shipping of direct marketing and other variable data print products and formats. The company provides Enterprise services primarily to the direct marketing industry. Strategy The company’s strategies include focusing on improving and optimizing its core brands; investing in early stage strategic growth initiatives; expanding and improving its brand equity; and attracting, retaining, and improving its leadership team. Seasonality The company generates all of its revenue from sales originating in the United States and its sales cycle has historically been highly seasonal as the company generates approximately 50% of its total net revenues during its fiscal fourth quarter (year ended December 2015). Intellectual Property As of December 31, 2015, the company had 88 issued patents, which expire at various dates between 2019 and 2033; and approximately 30 patent applications pending in the United States. The company’s primary brands are ‘Shutterfly’, ‘Tiny Prints’, and ‘Wedding Paper Divas’. The company holds applications and/or registrations for the Shutterfly, Tiny Prints, and Wedding Paper Divas trademarks in its major markets of the United States and Canada, as well as in the European Community. The company also holds applications and registrations for the Shutterfly mark in Mexico, Japan, and China; and for the Shutterfly and Tiny Prints marks in Australia and New Zealand. The company owns the domains, Shutterfly.com, TinyPrints.com, WeddingPaperDivas.com, Groovebook.com, and others. Competition The company faces intense competition from Snapfish, Vistaprint, Facebook, Instagram, Twitter, Pinterest, Snapchat, Google+, Apple iCloud, Google Photos, Flickr, Wal-Mart, Costco, Sam’s Club, Target, Walgreens, CVS/pharmacy, PaperSource, Crane & Co., Papyrus, Dropbox, Box, Amazon Cloud Drive, Hallmark, Cardstore by American Greetings, Minted, Invitations by Dawn, Picaboo, Blurb, Mixbook, Zazzle, CafePress, Postable, Artifact Uprising, Apple, Microsoft, Adobe, Paperless Post, Evite, Animoto, PicCollage, Hewlett-Packard, Epson, Ritz Camera, LensRentals.com, LensProToGo, Cameralends, AbelCine, and Adorama, as well as RR Donnelley and Sons Company; O'Neil Data Systems, Inc.; Quad/Graphics, Inc.; and Viatech Publishing Solutions, Inc. History Shutterfly, Inc. was founded in 1999. The company was incorporated in Delaware in 1999.
shutterfly inc (SFLY:NASDAQ GS)
2800 Bridge Parkway
Redwood City, CA 94065
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