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Last $37.13 USD
Change Today -0.32 / -0.85%
Volume 408.5K
SFLY On Other Exchanges
As of 12:58 PM 02/8/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2800 Bridge Parkway

Redwood City, CA 94065

United States

Phone: 650-610-5200


Shutterfly, Inc. operates as a manufacturer and digital retailer of personalized products and services offered through a family of lifestyle brands. The company provides a range of personalized photo-based products and services that enables for consumers to upload, edit, enhance, organize, find, share, create, print, and preserve their memories. The company operates premium lifestyle brands: Shutterfly, Tiny Prints, Wedding Paper Divas, ThisLife, MyPublisher, and BorrowLenses. Shutterfly leads the market in digital personalized photo products and services. Shutterfly helps the company’s customers turn their precious memories into lasting keepsakes with photo books, personalized holiday cards, announcements, invitations and stationery, as well as custom home decor products and photo gifts. The company’s online photo service helps its customers stay connected with family and friends, empowering them to do more with their pictures by expressing themselves in extraordinary ways. Tiny Prints is the online cards and stationery boutique, offering announcements, invitations and personal stationery for every occasion. Wedding Paper Divas offers personalized save the dates, wedding invitations, thank you cards, bridal invitations and more—all designed by artists in the industry. Unlike most stationery brands, which provide a something-for-anyone offering, Wedding Paper Divas works with talented artists all over the country to translate the hottest new trends into perfectly products. ThisLife is a new service that gathers and organizes photos and videos and enables to find, share and enjoy them anywhere. Its smart technology includes facial recognition, search functionality and photo importing. MyPublisher is where the company’s customers can create custom photo books, share great memories and tell their stories using their own photos. MyPublisher allows the company’s customers to create, customize and share all of their favorite moments. The company has various book sizes for any occasion from its smallest Mini Books and Pocketbooks to its larger Classic Hardcovers and Deluxe Hardcovers. BorrowLenses is a premier online marketplace for photographic and video equipment rentals. This service includes photo and video equipment rentals, sales of used photo and video equipment, exceptional customer service and dependable and convenient shipping and pick-up options. The company sells various photo-based merchandise that is manufactured for it by third parties, such as calendars, mugs, canvas prints, mouse pads, magnets, and puzzles. Segments The company’s segments include Consumer and Enterprise. Consumer This segment includes sales from all of its brands. The company derives revenues from the sale of photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints, and the related shipping revenues, as well as rental revenue from its BorrowLenses brand. Included in the company’s photo-based merchandise are items, such as mugs, iPhone cases, mouse pads, desktop plaques and puzzles. Photo prints consist of wallet, 4x6, 5x7, 8x10, and large format sizes. In addition, Consumer revenues also include revenues from advertising and sponsorship activities. The company also provides Website services, which include its share platform called Share Sites and its enhanced cloud service, called ThisLife. Enterprise This segment derives revenues from the printing and shipping of direct marketing and other variable data print products and formats. The company provides Enterprise services primarily to the direct marketing industry, which allows it to use available manufacturing capacity during low volume periods and to leverage its large installed base of digital presses. Strategy The key elements of the company’s strategy include growing and optimizing its core brands; investing in early stage strategic growth initiatives; expanding and enhancing its brand equity; and attracting, retaining, and growing its leadership team. Competition The company faces intense competition from a range of companies, including online digital photography services compani

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