TheDirectory.com operates as an online local search and directory company. The company owns and operates a network of online local business directories and city guides, which provide business listings, directory information, and user generated reviews to consumers who are searching online for services from local businesses. In October 2013, the company acquired an online city guide network, Hyper-Local City Guide Network. This network of approximately 1,500 city guides reaches approximately 6 million unique visitors per month. The city guides are branded under the www.HelloNetwork.com brand. The company owns and operates a ‘Hello’ branded city guide site for every major market in the United States, including New York City, Los Angeles, Chicago, and several international markets including Paris, Dublin, Tokyo, Sydney and Toronto. Strategy The company’s strategy includes the following key components: increasing growth drivers to TheDirectory.com; optimizing monetization of its network; and consolidating and integrating the highly fragmented local search space. Products and Services Local Search Platform: The company focuses on building Internet destinations where consumers can obtain targeted information about local businesses. It offers local search platform, TheDirectory.com, as a network that focuses on connecting local businesses with local customers via a custom built user interface that promotes enhanced user actions and engagements. The company contracts with small- and medium-sized businesses (SMBs) to provide their business listing information content on its network. On its network of directories and city guides, consumers can locate relevant search results for local businesses, products and services which translate into new customers for its subscribers. In areas or categories that the company does not have direct subscribers, the company distributes and monetizes listing information supplied from its partners. The company provides some of this data to its clients through partnerships and business relationships the company has with industry technology companies, such as Yext, Duda Mobile, Google and others. Small Business Online Advertising The company’s other primary program, which is also linked to its local search platform, is to help local SMBs acquire, maintain and retain customers using technology and the Internet. In addition to the design, development and deployment of its subscribers’ business listings and profiles on its local search directories, the company provides its customers with an array of services designed to promote, control and enhance their corporate identity and brand management. The company specialize in providing a comprehensive suite of online marketing and branding solutions, including search engine marketing, display advertising, Web presence, and online media and social networking products that allow its SMB clients to control and increase their online exposure and identity over Websites that cover approximately 95% of all U.S.-based Internet traffic, including Google, Yahoo!, Bing, Facebook and Twitter. The company designs, develops and deploys custom-built search engine optimized business Websites for its subscribers and helped to manage the site content and site design. The company also assists in the management of its subscribers’ online identity, Internet presence and brand by utilizing a mix of proprietary techniques and third party software products to scan, claim and repair business listings and reviews on various Websites across the Internet. Strategic Partnerships The company partners with third party vendors who offer software products that provide specific functionality within its local search platform to further track consumers’ visits. Such partnerships include the following: Duda Mobile, a company that focuses on creating mobile optimized Websites and mobile marketing products; Yext, a location software company that lets businesses update and sync their location data on multiple Websites from one place; and Google, an Internet search engine. Customers The company primarily sells its products and services to SMBs, advertisers focused on the local market, agencies and resellers. Research and Development The company’s research and development activities are focused on developing new services and enhancing its existing services to provide additional features and functionality. As of November 30, 2013, its research and development expenses were $10,763. Intellectual Property The company’s registered U.S. trademarks include: ‘TheDirectory.com’ and ‘Hyper Local.’ The company owns approximately 2,000 domain names, including: www.TheDirectory.com; www.Chiropractor.net; www.PodiatristProfiles.com; www.Dietitians.net; www.Therapists.com; www.HelloLocal.com; www.HelloOperator.com; and www.HelloNewYorkCity.com. Competition The company’s competitors include the following: Internet Marketing Providers: The company’s competitors include Reach Local, Inc.; Yodle, Inc.; Yellowpages.com; Google, Inc.; Yahoo!
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15100 Hutchison Road
Tampa, FL 33625
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|Price/Cash Flow||NM||Not Meaningful|
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