ng the company to add new products, services and geographies. SolarWorks Customer Management Software: SolarWorks is the company’s proprietary software platform used to track and manage every project. SolarWorks’ embedded database and custom architecture offers improved customer experience by supporting scheduling, budgeting and other project management functions, as well as customer communications, inventory management, and detailed project data. Energy Designer: Energy Designer is a proprietary software application used by the company’s field engineering auditors to collect all pertinent site-specific design details on a tablet computer. This information then syncs with the company’s design automation software, reducing design time and accelerating the permitting process. PowerGuide Proactive Monitoring Solutions: SolarGuard and PowerGuide provide the company’s customers a view of their home’s or business’s energy generation and consumption. Through easy-to-read graphical displays available on smartphones and any device with a Web browser, the company’s monitoring systems collect, monitor and display critical performance data from the company’s solar energy systems, including production levels, local weather, electricity usage and environmental impacts, such as carbon offset and pollution reduction. The company’s customer service team reviews system performance data using this proprietary monitoring software to confirm continued efficient operation. Customers The company’s customers purchase electricity and energy-related products and services from the company. The company’s customer base includes the following key sectors: Residential: The majority of the company’s customers are individual homeowners who want to switch to cleaner energy. Residential customers also include homeowners within communities developed by home builders that the company has partnered with. Commercial: The company’s commercial customers represent various business sectors, including technology, retail, manufacturing, agriculture and nonprofits, including large customers, such as Walmart, eBay, HP, Walgreens, Intel, and Safeway; Mexican businesses, such as Tiendas Soriana; and various other businesses across the United States, including small and medium-sized businesses. Government: The company has installed solar energy systems for various federal, state, and municipal government entities, including the U.S. Air Force, Army, Marines and Navy; the City of Lancaster; the City of San Jose; the City of Sacramento; the Department of Homeland Security; and various schools and universities. Sales and Marketing The company markets and sells its products and services through a national sales organization that includes a direct outside sales force, a door-to-door sales force, call centers, a channel partner network, and a customer referral program. Direct Outside Sales Force: The company’s outside sales force typically resides and works within the markets that the company serves. The company’s outside sales force allows the company to sell to those customers who prefer a face-to-face interaction. Call Centers: The company’s call centers allow the company to sell its energy products and services to customers without visiting their homes or businesses. Door-to-Door Sales Force: The company’s door-to-door sales force consists of trained salespersons that identify and educate potential customers about its product and service offerings. Channel Partner Network The Home Depot: The company’s products and services are available through The Home Depot stores located in most states where it has operations. The company is the solar provider in the stores that it serves. The company primarily sells through a team of field energy specialists that speak to and qualify prospective customers in stores. In addition, the company sells through point-of-purchase displays in the stores, and through other direct marketing strategies, including in-store flyers, seminars, promotions, retail signage and displays, and a co-branded Website. Best Buy: The company also offers its products and services in approximately 200 Best Buy stores
solarcity corp (SCTY:NASDAQ GS)
3055 Clearview Way
San Mateo, CA 94402
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