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Company Description

Contact Info

11950 Democracy Drive

Suite 600

Reston, VA 20190

United States

Phone: 703-438-2000

Fax: 703-438-2051

comScore, Inc. provides independent data, metrics, products, and services to clients in the media, advertising, and marketing industries. The company delivers digital media analytics that help content owners and advertisers understand, and thus value, the composition of consumer media audiences; and helps marketers understand the performance of advertising targeted at these audiences. The company’s technology measures consumer interactions with digital media, including Websites, apps, video programming, and advertising. The company delivers on-demand and real-time products and services through a software-as-service delivery model, which supports both comScore branded products and also partner products integrating comScore data and services. Products, Services, and Solutions The company’s digital media analytics products are aimed primarily at content publishers, advertisers, advertising agencies, and network operators. The company leverages its platforms to provide products organized around three major lines of business: Audience Measurement Products & Services measure the size, behavior and characteristics of online audiences across multiple platforms, including PCs, tablets, smartphones, televisions, game consoles, and other connected devices. Advertising Products & Services provide solutions for planning, optimization, and evaluation of digital advertising performance and effectiveness. Enterprise Solutions enable customers to use digital media analytics to optimize their business. Audience Measurement Products & Services The company’s audience measurement products provide independent, third-party measurement of the size, behavior and characteristics of Internet users across media types (video, mobile apps, and Websites) and multiple devices (including TVs, PCs, smartphones, and tablets). The company’s core product offerings are built around its Media Metrix product, available in 44 markets worldwide (known in some markets as MMX). The company’s audience measurement products also include Video Metrix, Mobile Metrix, Plan Metrix, and Ad Metrix. Media Metrix Multi-Platform (MMX MP) provides a view of digital consumer behavior across desktop computers, smartphones, and tablets; and is available in the United States, the United Kingdom, Spain, Canada, and seven additional global markets. In 2015, Video Metrix Multi-Platform (VMX MP) launched as a beta product in the United States, providing a program-level view of the video/TV audience across digital platforms, including desktop, smartphone, tablet, and over-the-top devices. VMX MP is a prerequisite to the development of cross-media measurement products, which combine video/television viewing measurement across both digital devices and linear television. The company delivers its audience analytics products electronically in the form of weekly, monthly, or quarterly subscription-based reports. Customers could access current and historical data and analyze this data 24/7 through the company’s online portal, My Metrix. Advertising Products & Services The company’s advertising products combine the proprietary information gathered from its comScore Census Network with the vertical industry expertise of comScore analysts to deliver digital media analytics, including the measurement of online advertising effectiveness, customized for specific industries. The company’s advertising products include the AdEffx suite and Media Planner 2.0, which provide a solution for developing, executing, and evaluating online advertising campaigns across multiple platforms, including television, Web (display and video), and mobile (smartphones and tablets). These products are delivered on a monthly, quarterly, or ad hoc basis. The company’s primary advertising service is Validated Campaign Essentials (vCE). comScore vCE provides digital media analytics about validated impressions, ads that are actually seen, shown in safe content and delivered to the right target audience. vCE provides the option of real-time data delivery to allow advertisers to adjust their campaigns ‘on the fly’, something that's not possible in traditional advertising mediums. While vC


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Valuation SCOR Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 3.1x
Price/Book 2.9x
Price/Cash Flow 165.9x
TEV/Sales 2.7x

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