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Company Description

Contact Info

10706 Beaver Dam Road

Hunt Valley, MD 21030

United States

Phone: 410-568-1500


Sinclair Broadcast Group, Inc., a television broadcasting company, owns or provides certain programming, operating or sales services to various television stations than various other commercial broadcasting groups in the United States. The company owns, provides programming and operating services pursuant to local marketing agreements (LMAs) or provides sales services and other non-programming operating services pursuant to contracts to 163 stations in 79 markets. These stations broadcast 444channels, including 215 channels affiliated with primary networks or program service providers consisted of FOX (47), ABC (32), CBS (29), NBC (23), CW (44), MyNetworkTV (MNT) (34), and Univision (6). The other 229 channels broadcast programming from Antenna TV, American Sports Network (ASN), Azteca, Bounce Network, COMET, Decades, Estrella TV, Get TV, Grit, Heartland, Me TV, MundoFox, Retro TV, Telemundo, This TV, News & Weather, Zuus Country, and one channel broadcasts independent programming. The company broadcasts free over-the-air programming to television viewing audiences in the communities that the company serves through its local television stations. The programming that the company provides on its primary station channels consists of network provided programs, news produced locally, local sporting events, programming from program service arrangements, syndicated entertainment programs and internally originated programming provided by its other media subsidiaries. The company provides live local sporting events on many of its stations by acquiring the local television broadcast rights for these events. Additionally, the company purchases and barters for syndicated programming from third party television producers. The company produces approximately 2,200 hours of news per week at 106 stations in 77 markets, including 1 station, which produces news pursuant to a local news sharing arrangement for a competitive station in that market. The company has 20 stations which have local news sharing arrangements with a station in that market that produces the news aired on its station. The company attracts majority of its national television advertisers through national marketing representation firms, which have offices in New York City, Los Angeles, Chicago and Atlanta. Its local television advertisers are attracted through the use of a local sales force at each of its television stations, which include approximately 750 sales account executives and 110 local sales managers company-wide. Strategy The key elements of the company’s strategy include programming to attract viewership; popular sporting events; developing local franchises; multi-channel broadcasting; retransmission consent agreements; developing new business; strategic realignment of station portfolio; development of original networks and content; expansion of digital and Internet; and development of next generation broadcast platforms (next gen). Significant Events In April 2016, Sinclair Broadcast Group, Inc. announced the formation of a wholly-owned subsidiary, ONE Media 3.0, LLC, whose purpose would be to develop business opportunities, products and services associated with the ATSC 3.0 Next Generation broadcast transmission standard and TV platform. History Sinclair Broadcast Group, Inc. was founded in 1952.


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Valuation SBTA Industry Range
Price/Earnings 14.4x
Price/Sales 1.0x
Price/Book 4.4x
Price/Cash Flow 5.5x
TEV/Sales NM Not Meaningful

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