Spanish Broadcasting System, Inc. operates as a Spanish-language media and entertainment company. The company produces and distributes Spanish-language content, including radio programs, television shows, music and live entertainment through its 20 radio stations and its television group, MegaTV, which produces approximately 50 hours of original programming per week. MegaTV broadcasts via its owned and operated stations in South Florida and Houston and through distribution agreements with other stations, including nationally on a subscriber basis. The company also owns 21 bilingual Websites, including www.lamusica.com, Mega.tv and various station Websites. In addition, the company produces live concerts and events in the United States and Puerto Rico. The company’s other radio stations are located in Los Angeles, New York, Puerto Rico, Miami, Chicago and San Francisco. Segments The company reports two segments, Radio and Television. Radio segment The company operates radio stations in the Hispanic markets in the United States, including Puerto Rico. It owns and/or operates radio stations in Los Angeles, New York, Puerto Rico, Chicago, Miami and San Francisco. Radio Station Programming: The company formats the programming of each of its radio stations to target a substantial share of the U.S. Hispanic audience in its respective market. Each of its programming formats is described as follows: Spanish Tropical: The Spanish Tropical format primarily consists of salsa, merengue, bachata and Latin Rhythmic music. Regional Mexican: The Regional Mexican format consists of various types of music played in different regions of Mexico such as ranchera, norteña, banda and cumbia. Spanish Adult Contemporary: The Spanish Adult Contemporary format includes soft romantic ballads and Spanish pop music as well as international hits from Puerto Rico, Mexico, Latin America and Spain. Top 40: The Top 40 format consists of the most popular Latin and English chart hits. Latin Rhythmic: The Latin Rhythmic format consists of Tropi-Pop, which is a mix of upbeat pop and tropical music. Special Events and On-Line Properties: As part of its media operating business, the company also operates SBS Entertainment and SBS Interactive. SBS Entertainment is a producer of unique entertainment, concerts and special events. SBS Interactive manages LaMusica.com, Mega.tv, various radio station Websites, and La Musica Mobile App. All of the digital properties offer bilingual (Spanish-English) content related to Latin music, entertainment, news and culture. In addition, the majority of its station Websites simultaneously stream its stations’ content, which has broadened its audience reach. SBS Entertainment and SBS Interactive, together with its broadcast portfolio, enables its audience to use targeted and culturally relevant entertainment, which include concert specials, artist interviews, music editorial content, music reviews, and local entertainment calendars, among others. Television In 2006, the company launched MegaTV, its general entertainment Spanish-language television operation. The company created a television format which focuses on entertainment, events and variety with production. The company’s programming is formatted to capture shares of the Hispanic audience by focusing on its core strengths as an ‘entertainment’ company, thus offering a new alternative compared to the traditional Latino channels. Strategy The company focuses on maximizing the revenue and profitability of its broadcast portfolio by strengthening the performance of its existing broadcast stations. The company also focus on long-term growth by investing in on-air talent, advertising and, from time to time, programming research. Additionally, from time to time, the company explores investment opportunities in related media outlets targeting the U.S. Hispanic market. The company’s operating strategy focuses on maximizing its broadcast stations’ appeal to its targeted audiences and advertisers in order to increase revenue and cash flow, while simultaneously controlling operating expenses. To achieve these goals, the company focuses on the following elements: developing market leading station clusters in high growth Hispanic markets; leveraging the company’s proprietary content across the company’s media platforms; maintaining cost discipline; growing the company’s television business; and maintaining strong community involvement. Seasonality The company’s net broadcasting revenues vary throughout the year. Its first calendar quarter (January through March) has produced the lowest net broadcasting revenue for the year because of routine post-holiday decreases in advertising expenditures. History Spanish Broadcasting System, Inc. was founded in 1983.
spanish broadcasting sys-a
Pablo Raúl Alarcón Media Center
7007 NW 77th Avenue
Miami, FL 33166
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