The Boston Beer Company, Inc. operates as a craft brewer in the United States. In the year ended December 27, 2014, the company sold approximately 4.1 million barrels of its proprietary products (core brands). During 2014, the company sold approximately 60 beers under the Samuel Adams or the Sam Adams brand names, 11 flavored malt beverages under the Twisted Tea brand name, 10 hard cider beverages under the Angry Orchard brand name, and approximately 20 beers under 4 of the brand names of its subsidiary, Alchemy & Science. The company produces malt beverages and hard cider at company-owned breweries and under contract arrangements at other brewery locations. The company-owned breweries are located in Boston, Massachusetts (the ‘Boston Brewery’); Cincinnati, Ohio (the ‘Cincinnati Brewery’); Breinigsville, Pennsylvania (the ‘Pennsylvania Brewery’); Los Angeles, California, (the ‘Angel City Brewery’); and Miami, Florida (the ‘Concrete Beach Brewery’). Beers and Hard Ciders Marketed The company’s strategy is to create and offer various traditional and innovative beers and hard ciders, with a focus on promoting the Samuel Adams product line, but supported by a portfolio of complementary brands. The company formed a subsidiary, A&S Brewing Collaborative LLC (doing business as Alchemy & Science), as a craft brew incubator headquartered in Burlington, Vermont. Alchemy & Science has four brands, including Angel City Brewery, The Traveler Beer Co., Coney Island Brewery, and the Concrete Beach Brewery. The company sells its beers and hard ciders in various packages. Kegs are sold primarily for on premise retailers, which include bars, restaurants and other venues; and bottles and cans are sold primarily for off-premise retailers, which include grocery stores, club stores, convenience stores, and liquor stores. Samuel Adams Boston Lager is the company’s primary beer. The Samuel Adams Seasonal beers are brewed primarily for limited periods of time and include Samuel Adams Cold Snap, Samuel Adams Summer Ale, Samuel Adams Octoberfest, and Samuel Adams Winter Lager. During early 2014, Samuel Adams Cold Snap was introduced to replace Samuel Adams Alpine Spring as the Spring Seasonal. Certain Samuel Adams beers might be produced at select times during the year solely for inclusion in the company’s seasonal variety packs. During 2014, Samuel Adams Maple Pecan Porter was brewed and included in the Spring Brews variety pack; Samuel Adams Belgian Session and Samuel Adams Blueberry Hill Lager were brewed and included in the Beers of Summer variety pack; Samuel Adams Harvest Saison was brewed and included in the Harvest Collection variety pack; and Samuel Adams Old Fezziwig Ale was brewed and included in the Winter Favorites variety pack. Additionally, beginning in 2011, the company began limited releases of seasonal beers in various packages. These limited seasonal release beers include Samuel Adams Escape Route Kolsch, Samuel Adams Porch Rocker, Samuel Adams Harvest Pumpkin, and Samuel Adams White Christmas. After being in test markets during 2013, the company began a national rollout of Samuel Adams Rebel IPA, a West Coast style IPA brewed with hops from the Pacific Northwest, in early 2014. In early 2015, the company began the national launch of Sam Adams Rebel Rouser IPA and Samuel Adams Rebel Rider IPA, additional styles to support Samuel Adams Rebel IPA. Twisted Tea and Angry Orchard brand families have been available nationally and include Seasonal programs. Twisted Tea and Angry Orchard are available in various packages, including cans. The company continually evaluates the performance of its various beers, flavored malt beverages and hard cider styles and the rationalization of its product line as a whole. The company’s beers and hard ciders are sold by the company’s sales force to the same types of customers in similar size quantities, at similar price points, and through the same channels of distribution. Sales, Distribution, and Marketing The company sells its products to a network of approximately 350 wholesalers in the United States and to a network of foreign wholesalers, importers or other agencies (collectively referred to as ‘Distributors’). These Distributors, in turn, sell the products to retailers, such as pubs, restaurants, grocery stores, convenience stores, package stores, stadiums and other retail outlets, where the products are sold to drinkers, and in some limited circumstances to parties who act as sub-distributors. The company sells its products primarily in the United States, but also has markets in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. Regulation To operate its breweries, the company must obtain and maintain various permits, licenses, and approvals from various governmental agencies, including the Alcohol and Tobacco Tax and Trade Bureau, the Food and Drug Administration, state alcohol regulatory agencies, and state and federal environmental agencies. Trademarks The company has obtained the United States trademark registrations for approximately 160 trademarks, including Samuel Adams, the design logo of Samuel Adams, Samuel Adams Boston Lager, Samuel Adams Utopias, Samuel Adams Brewing the American Dream, Twisted Tea, Angry Orchard Angel City Brewery, Just Beer, The Traveler Beer Co., and Coney Island. It also has various common law marks, including Infinium and Concrete Beach. The Samuel Adams trademark, the Samuel Adams Boston Lager trademark, the design logo of Samuel Adams, the Twisted Tea trademark and other company trademarks are also registered or registration is pending in various foreign countries. Competition The company’s competitors include Anheuser-Busch InBev, MillerCoors LLC, Heineken, and Constellation Brands. History The Boston Beer Company, Inc. was founded in 1984.
boston beer company inc-a
(SAM:New York Consolidated)
One Design Center Place
Boston, MA 02210
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