The Boston Beer Company, Inc. operates as a craft brewer in the United States. In the year ended December 26, 2015, the company sold approximately 4.2 million barrels of its proprietary products (core brands). During 2015, the company sold approximately 60 beers under the Samuel Adams and the Sam Adams brand names, 12 flavored malt beverages under the Twisted Tea brand name, 10 hard cider beverages under the Angry Orchard brand name, and approximately 40 beers under 4 of the brand names of its subsidiary, A&S Brewing Collaborative LLC, under its trade name, Alchemy & Science. The company produces malt beverages and hard cider at company-owned breweries and under contract arrangements at other brewery locations. The Samuel Adams Company-owned breweries are located in Boston, Massachusetts (the ‘Boston Brewery’); Cincinnati, Ohio (the ‘Cincinnati Brewery’); and Breinigsville, Pennsylvania (the ‘Pennsylvania Brewery’). The Alchemy & Science Company-owned small breweries are located in Los Angeles, California (the ‘Angel City Brewery’); Miami, Florida (the ‘Concrete Beach Brewery’); and Brooklyn, New York (the ‘Coney Island Brewery’). The company owns an apple orchard and cidery located in Walden, New York (the ‘Orchard’). Beers and Hard Ciders Marketed The company’s strategy is to create and offer various traditional and innovative beers and hard ciders, with a focus on promoting the Samuel Adams brand, but supported by a portfolio of complementary brands. The company’s subsidiary, Alchemy & Science has four brands, including Angel City Brewery, The Traveler Beer Co., Coney Island Brewery, and the Concrete Beach Brewery. In 2015, the company began national distribution of certain styles of the Traveler Beer brand and the Coney Island beer brand, including Coney Island Hard Root Beer. The company sells its beers and hard ciders in various packages. Kegs are sold primarily for on-premise retailers, which include bars, restaurants and other venues, and bottles; and cans are sold primarily for off-premise retailers, which include grocery stores, club stores, convenience stores, and liquor stores. Samuel Adams Boston Lager is the company’s primary beer. The Samuel Adams Seasonal beers are brewed specifically for limited periods of time and include Samuel Adams Cold Snap, Samuel Adams Summer Ale, Samuel Adams Octoberfest, and Samuel Adams Winter Lager. Certain Samuel Adams beers might be produced at select times during the year solely for inclusion in the company’s seasonal variety packs. During 2015, Samuel Adams Crystal Pale Ale was brewed and included in the Spring Seasonal Collection variety pack, Samuel Adams Harvest Pumpkin and Samuel Adams Hoppy Red were brewed and included in the Fall variety pack and Samuel Adams Old Fezziwig Ale, Samuel Adams Chocolate Bock, Samuel Adams Holiday Porter and Samuel Adams Sparkling Ale were brewed and included in the Winter Classics variety pack. Additionally, beginning in 2011, the company began limited releases of seasonal beers in various packages. These limited seasonal release beers include Samuel Adams Escape Route, Samuel Adams Porch Rocker, Samuel Adams Pumpkin Batch and Samuel Adams White Christmas. After being in test markets during 2013, the company began a national rollout of Samuel Adams Rebel IPA, a West Coast style IPA brewed with hops from the Pacific Northwest, in early 2014. During 2014 and 2015, the company added additional styles to support Samuel Adams Rebel IPA, including Sam Adams Rebel Rouser IPA, Samuel Adams Rebel Rider IPA, Samuel Adams Grapefruit IPA, and Samuel Adams Rebel Raw IPA. The Samuel Adams Brewmaster’s Collection is an important part of the company’s portfolio and heritage, but receives limited promotional support. The Small Batch Collection, Barrel Room Collection and Limited Edition Beers and certain specialty variety packs are produced in limited quantities and are sold at higher prices than the company’s other products. The company also releases various specialty draft beers brewed in limited quantities for festivals and Beer Week celebrations. Since 2012, the Twisted Tea and Angry Orchard brand families have been avail
boston beer company inc-a (SAM:New York)
One Design Center Place
Boston, MA 02210
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