Sonic Automotive, Inc. operates as an automotive retailer in the United States. As of December 31, 2015, the company operated 114 franchises in 13 states (representing 25 different brands of cars and light trucks) and 18 collision repair centers. The company also operated 96 franchised dealership stores and 3 EchoPark stores. The company’s franchised dealerships provide services, including sales of both new and used cars and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of extended warranties, service contracts, financing, insurance and other aftermarket products for its customers. The company’s EchoPark provides the same services (excluding new vehicle sales) in stand-alone specialty retail locations. Segments As of December 31, 2015, the company had two segments, including Franchised Dealerships and EchoPark. Franchised Dealerships This segment includes retail automotive franchises that sell new vehicles and buy and sell used vehicles, replacement parts and vehicle repair and maintenance services, and finance and insurance products. EchoPark This segment includes stand-alone specialty retail locations that provide customers an opportunity to search, buy, service, finance and sell pre-owned vehicles. Business Strategy The company’s business strategy is to maximize asset returns through process execution; invest in dealership properties; manage portfolio; expand its ecommerce capabilities; execute its stand-alone pre-owned store initiative; and execute its customer experience initiative, as well as increase sales of higher-margin products and services by expanding finance, insurance and other aftermarket products; parts, service and collision repair; and certified pre-owned vehicles. Seasonality The company’s operations are subject to seasonal variations. The first quarter (year ending December 2015) normally contributes less operating profit than the second, third and fourth quarters. Weather conditions, the timing of manufacturer incentive programs and model changeovers cause seasonality and might adversely affect vehicle demand, and consequently, the company’s profitability. Comparatively, the company’s parts and service demand remains stable throughout the year. History Sonic Automotive, Inc. was founded in 1997. The company was incorporated in Delaware in 1997.
sonic automotive inc-class a
4401 Colwick Road
Charlotte, NC 28211
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