mes. Wireless voice communications services provided throughout the U.S. include basic local and long-distance wireless voice services, as well as voicemail, call waiting, three-way calling, caller identification, directory assistance and call forwarding. The company also provides voice and data services in various countries outside of the U.S. through roaming arrangements. It offers customized design, development, implementation and support for wireless services provided to large companies and government agencies. Products The company’s services are provided using an array of devices and applications and services that run on these devices to meet the growing needs of subscriber mobility. Its device portfolio includes various cutting edge handsets from various original equipment manufacturers, as well as hotspots, which allow the connection of multiple WiFi enabled devices to the Sprint platform and embedded tablets and laptop devices. In addition, the company sells accessories, such as carrying cases, hands-free devices and other items to subscribers, and it sells devices and accessories to agents and other third-party distributors for resale. Wireless Network Technologies The company delivers wireless services to subscribers primarily through its Sprint platform network. Its Sprint platform uses primarily 3G CDMA and 4G LTE wireless technologies. The company’s 3G CDMA wireless technology uses a digital spread-spectrum technique that allows various users to access the band by assigning a code to all voice and data bits, sending a scrambled transmission of the encoded bits over the air and reassembling the voice and data into its original format. The company’s 4G LTE wireless data communications technology utilizes an all-Internet protocol (IP) network to deliver high-speed data communications. It provides nationwide service through a combination of operating its own network in both major and smaller U.S. metropolitan areas and rural connecting routes, affiliations under commercial arrangements with third-party affiliates and roaming on other providers' networks. Sales and Marketing The company focuses the marketing and sales of wireless services on targeted groups of retail subscribers, individual consumers, businesses and government. It uses various sales channels to attract new subscribers of wireless services, including direct sales representatives whose efforts are focused on marketing and selling wireless services primarily to mid-sized to large businesses and government agencies; retail outlets, owned and operated by the company that focus on sales to the small business and consumer markets; co-branded Sprint-RadioShack retail stores-within-a-store exclusively selling or leasing Sprint devices and the associated postpaid and prepaid service plans; indirect sales agents and third-party retailers that primarily consist of local and national non-affiliated dealers and independent contractors that market and sell services to businesses and the consumer market, and are generally paid through commissions; and subscriber-convenient channels, including Internet sales and telesales. The company markets its postpaid services under the Sprint brand. The company markets its prepaid services under the Sprint, Boost Mobile, Virgin Mobile, and Assurance Wireless brands as a means to provide value-driven prepaid service plans to particular markets. The company’s wholesale customers are resellers of its wireless services rather than end-use subscribers and market their products and services using their own brands. Although the company markets its services using traditional print, digital and television advertising, it also provides exposure to its brand names and wireless services through various sponsorships. Competition The company competes with various wireless carriers, including three other national wireless companies, including AT&T, Verizon Wireless and T-Mobile. Wireline segment This segment provides a suite of wireline voice and data communication services to other communications companies and targeted business subscribers. In addition, the company's Wireline segment provides voice, data
sprint corp (S:New York)
6200 Sprint Parkway
Overland Park, KS 66251
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