Ryanair Holdings plc operates an ultra-low fare, scheduled-passenger airline serving short-haul, point-to-point routes between Ireland, the U.K., Continental Europe, and Morocco. Route System and Scheduling As of July 24, 2015, the company offered approximately 1,600 scheduled short-haul flights per day serving approximately 190 airports primarily throughout Europe, and flying approximately 1,600 routes. During the year ended March 31, 2015, the company opened 143 new routes across its network. Aircraft As of June 30, 2015, the company had a principal fleet of approximately 315 Boeing 737-800 aircraft and 6 additional leased aircraft acquired on short term leases for the summer of 2015 to provide extra capacity. The principal fleet consisted of Boeing 737-800 ‘next generation’ aircraft, each having 189 seats. Ancillary Services The company provides various ancillary services and engages in other activities connected with its core air passenger service, including non-flight scheduled services, Internet-related services, and the in-flight sale of beverages, food, and merchandise. The company primarily markets accommodation services and travel insurance through its Website. For hotel and accommodation services, the company has a contract with Bookings.com to market hotels during the booking process on its Website. The company is seeking an alternative car hire partner. The company also sells bus and some rail tickets onboard its aircraft and through its Website. In addition, the company markets car parking, attractions and activities on its Website, with the latter having gone on sale in-flight in spring 2012. The company sells gift vouchers on its Website, which are redeemable online. The company has a contract with Webloyalty International Ltd, which offers the company’s customers who have a U.K., Spanish, Irish, Dutch or French billing address a retail discount and cash-back program. The company sells advertising on its boarding cards. Airport Operations Airport Handling Services: The company provides its own aircraft and passenger handling and ticketing services at Dublin Airport. Third parties provide these services to the company at various other airports it serves. Swissport Limited provides the company’s ticketing, passenger and aircraft handling, and ground handling services at majority of these airports in Ireland and the U.K., while similar services in continental Europe are generally provided by the local airport authorities, either directly or through sub-contractors. Strategy The key elements of the company’s long-term strategy include low fares, which are designed to stimulate demand, particularly from fare-conscious leisure and business travelers who might otherwise use alternative forms of transportation or choose not to travel at all; delivering the best customer service performance in its peer group; providing frequent point-to-point service on short-haul routes to primary, secondary and regional airports in and around major population centers and travel destinations; taking advantage of the Internet; commitment to safety and quality maintenance; improvement of operating results through ancillary services; focused criteria for growth; and responding to market requirements. Trademarks The company’s logo and the slogans ‘Ryanair.com The Low Fares Website’ and ‘Ryanair The Low Fares Airline’ have been registered as Community Trade Marks (CTMs). The company has also registered the CTM for the word ‘Ryanairhotels.com’. The company filed an application for registration of the slogan ‘Low Fares. Made Simple’ in late 2014. Government Regulation The company is subject to Irish and the European Union regulation, which is implemented primarily by the Department of Transport, Tourism and Sport, the Irish Aviation Authority, the European Commission, and the European Aviation Safety Agency. At Dublin Airport, the company operates on land controlled by the Dublin Airport Authority. At the company’s Glasgow (Prestwick) and London (Stansted) maintenance facilities, all normal waste is removed in accordance with the Environmental Protection Act of 1996 and Duty of Care Waste Regulations. For special waste removal, the company operates under the Special Waste Regulations 1998. Health and occupational safety issues relating to the company are primarily addressed in Ireland by the Safety, Health and Welfare at Work Act, 2005 and other regulations under that act. History Ryanair Holdings plc was founded in 1985.
ryanair holdings plc (RYAOF:OTC US)
Airside Business Park
Phone: 353 1 812 1212
Fax: 353 1 812 1213www.ryanair.com
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