rVue Holdings, Inc. operates as an advertising technology company. The company operates rVue, a demand-side platform (DSP) for planning, buying, and managing digital place-based networks and digital billboards and signage (collectively ‘DOOH’) advertising. Products and Services The company provides media services, including an online, Internet based DSP that connects advertisers and/or advertising agencies with third party DOOH media or networks, which allows the advertiser to create a targeted advertising campaign and media plan, and negotiate that media plan simultaneously with all the third-party networks selected. Through the company’s strategic media services group, it executes campaigns on behalf of advertising clients or their agencies. The rVue DSP is accessible through the Internet. Through rVue, once an advertising campaign has been agreed to between the advertiser and the DOOH network owner, the DOOH networks receive the display advertising to be shown on their installed base of digital media displays. rVue allows programming and advertising to be customized for display in specific venues, at specific times, and for demographic targeting. The company provides the tools for advertisers and advertising agencies to customize campaigns for details as specific as location, customer preference, product availability, current events, and other needs. It provides Proof-of-Play analytics and the network statistics necessary to monitor advertising on the networks and assist in evaluating the performance or refinements required for an advertising campaign, in some cases real time. The company’s services provide a digital advertising solution that streamlines the process of planning, buying, and optimizing display advertising on DOOH display networks. As of December 31, 2013, approximately 190 networks comprising approximately 1,000,000 screens and delivering approximately 250 million daily impressions were accessible through rVue. Customers The company provides a DSP that connects advertisers with networks. Its customers are the advertisers who advertise on the DOOH displays. rVue gathers traffic to its Internet site from Internet users who have a need for rVue’s services and who use Internet based search tools to find companies, such as the company. Advertisers and Agencies: The company provides one central conduit for advertiser and agency DOOH needs. Networks: The company is an Internet protocol-based DSP that connects to a network's digital signage to promote its business and sell advertising to outside companies. Competition The company competes with Vistar, Domedia, Vukunet, Gas Station TV, Captivate, and Zoom.
rvue holdings inc (RVUE:OTC US)
275 North York Road
Elmhurst, IL 60126
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