The Rubicon Project, Inc., a technology company, provides advertising automation solutions. The company’s Advertising Automation Cloud is a highly scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Through the speed and big data analytics of its algorithm-based solution, the company has transformed the cumbersome, complex process of buying and selling digital advertising into an automated process that optimizes results for both buyers and sellers. The company’s Advertising Automation Cloud incorporates proprietary machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The company analyzes various data points in real time to enable its solution to make approximately 300 data-driven decisions per transaction in milliseconds, and to execute up to 2.1 million peak queries per second, approximately 25 billion transactions per week and 3 trillion bid requests per month. The company’s Advertising Automation Cloud features applications for digital advertising sellers, including Websites, applications and other digital media properties, to sell their advertising inventory; applications for buyers, including demand side platforms, ad networks and advertising agencies, to buy advertising inventory; and an exchange over which such transactions are executed. Strategies The core elements of the company’s strategy include growing its business with existing buyers and attracting new buyers to its platform; increasing penetration of existing sellers and attracting new sellers; enhancing its leadership position by investing in innovation and expansion; accelerating its global expansion and entering new markets; and bringing automation to additional media. Buyers Using Solution Buyers purchase digital advertising inventory in the marketplace powered by the company’s Advertising Automation Cloud. Sellers Using Solution The company has approximately 500 sellers on its platform. It builds on its international reach, including through establishment of operating presence and buyer and seller relationships in Latin America and Asia. Technology The company utilizes approximately 25,000 central processing units, which read and execute its program instructions. In addition, it supports 260 gigabytes of data transfer per second and stores approximately 2.4 petabytes of data, backed by its globally distributed infrastructure hosted at data centers in California, Nevada, Virginia, The Netherlands and Japan. The company’s data processing scale is approximately 100 billion transactions per month. Sales and Marketing The company sells its solution to buyers and sellers through its global direct sales team, which operates from its locations in the United States and France, Germany, Italy, the United Kingdom, Japan, and Australia. Competition The company competes for buyer spending against many digital media companies, including Google. Intellectual Property The company has three active U.S. patents. Additionally, it has one pending provisional application and six pending non-provisional applications in the United States and three pending non-U.S. applications. Significant Events In June 2014, Rubicon Project is expanding its international operations into Brazil with the opening of an office in São Paulo. History The Rubicon Project, Inc. was founded in 2007. The company was incorporated in 2007 in Delaware.
rubicon project inc/the (RUBI:New York)
12181 Bluff Creek Drive
Los Angeles, CA 90094
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