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Last $7.15 USD
Change Today +0.14 / 2.00%
Volume 54.7K
RST On Other Exchanges
New York
As of 1:59 PM 02/12/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1919 North Lynn Street

7th Floor

Arlington, VA 22209

United States

Phone: 703-387-5800


s solutions, expand its presence beyond its own Websites, and further strengthen and improve its brand image. The company’s retail relationships include, Barnes & Noble, Target, Best Buy, Books-a-Million, Sam's Club, Costco, Staples, and others in and outside of the U.S. The company also partners with daily deal resellers, such as Groupon. Home School: The company promotes interest in the language-learning market through advertising in publications focused on home schooling, attending local trade shows, seminars, and direct mailings. Global Enterprise & Education The company’s Global Enterprise & Education language-learning distribution channel is focused on targeted sales activity primarily through a direct sales force in five markets, such as K-12 schools, colleges and universities, federal government agencies, not-for-profit organizations, and corporations. The company’s Global Enterprise & Education language-learning customers include the following: Educational Institutions: These customers include primary and secondary schools and colleges and universities. The U.S. Federal Government Agencies and Not-for-Profit Organizations: These customers include government agencies and organizations developing workforces to serve non-native speaking populations, offering literacy programs and preparing members for overseas missions. Corporations: The company promotes interest in this market with onsite visits, trade show and seminar attendance, speaking engagements and direct mailings. Third-party Resellers: The company utilizes third-party resellers to provide its language-learning solutions to businesses, schools, and public-sector organizations in emerging markets primarily outside the U.S. The company’s Global Enterprise & Education literacy distribution channel utilizes relationships with third-party resellers focused on the sale of Lexia Learning solutions to K-12 schools. Strategy The company’s strategy is to maintain a flexible, diversified and low-cost manufacturing base for its prepackaged products. Research and Development The company’s research and development expenses were $33.2 million for the year ended December 31, 2014. Seasonality The company’s business is affected by variations in seasonal trends. These variations are primarily related to increased sales of its products and services to consumers in the fourth quarter (year ended December 2014) during the holiday selling season, as well as higher sales to governmental and educational institutions in the second and third quarters, due to the timing of when these organizations receive annual funding. In particular, the company generates a portion of its consumer sales in the fourth quarter during the period from Black Friday through Cyber Monday. The company sells to various retailers, distributors, and enterprise and education customers on a purchase order basis and receives orders when these customers need products and services. As a result, their orders are not evenly distributed throughout the year and are highest in the third and fourth quarters. These seasonal trends create a situation in which the company expends cash in the first and second quarters of the year and generate cash in the third and fourth quarters of the year. Intellectual Property The company has 9 U.S. patents, 20 foreign patents, and various U.S. and foreign patent applications pending that cover various aspects of its language teaching methods and literacy assessment methodologies. The company has registered various trademarks, including its primary or house marks, Rosetta Stone, The Blue Stone Logo, Livemocha, Lexia Learning, and Lexia. These trademarks are the subject of either registrations or pending applications in the U.S., as well as various countries worldwide where the company does business. The company has been issued trademark registrations for its yellow color from the U.S. Patent and Trademark Office. Since 2014, the company also held a commercial license from the Florida State University Research Foundation allowing the company to use certain computer software and technology in its literacy offerings. Co


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