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Last $7.61 USD
Change Today +0.16 / 2.15%
Volume 188.5K
RST On Other Exchanges
As of 8:04 PM 03/31/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1919 North Lynn Street

7th Floor

Arlington, VA 22209

United States

Phone: 703-387-5800


ms. The company’s custom solutions include curriculum development, global collaboration programs that combine language education with business culture training, and language courses for mission-critical government programs. Its Advanced English for Business solution serves multinational companies seeking to build their employees’ English language proficiency so they are able to communicate and operate in a global business environment. Product Developments The company’s research and development expenses were $34.0 million for the year ended December 31, 2013. Distribution Channels The company’s global consumer distribution channel comprises a mix of its Websites, call centers, third party e-commerce Websites, such as Digital River and Apple iTunes, select retail resellers, such as, Barnes & Noble, Target, Best Buy, Books-a-Million, Staples, Costco, daily deal partners, such as Groupon, home shopping networks, such as GS Home Shopping in Korea and consignment distributors, such as Speed Commerce and third-party resellers of Lexia Core5. Direct to Consumer: Sales generated through either the company’s Websites or call centers. Indirect to Consumer: Sales generated through arrangements with third-party e-commerce Websites. Retailers: The company’s retail relationships include, Barnes & Noble, Best Buy, Books-a-Million, Costco, Groupon, Staples, and others outside of the U.S. Home School: The company promotes interest in this market through advertising in publications focused on home schooling, attending local trade shows, seminars, and direct mailings. Rosetta Stone Kiosks: The company’s Global Enterprise & Education distribution channel is focused on targeted sales activity primarily through a direct sales force in five markets: K-12 schools, colleges and universities, federal government agencies, corporations, and not-for-profit organizations. It also has relationships with third-party resellers focused primarily on the sale of Lexia products and services. Educational Institutions: These customers include primary and secondary schools and colleges and universities. U.S. Federal Government Agencies and Not-for-Profit Organizations: These customers include government agencies and organizations developing workforces to serve non-native speaking populations, offering literacy programs and preparing members for overseas missions. Corporations: The company promotes interest in this market with onsite visits, trade show and seminar attendance, speaking engagements and direct mailings. Third-party Resellers: A significant portion of the company’s sales of Lexia Core 5 are generated through its relationships with third-party resellers. Strategy The company’s strategy is to maintain a flexible, diversified and low-cost manufacturing base for its prepackaged products. Competition Within consumer-focused language learning, the company’s competitors include Berlitz International Inc.; Simon & Schuster, Inc. (Pimsleur); Random House Ventures LLC (Living Language); McGraw-Hill Education; Duolingo; Fluenz; Busuu; and In the institutionally-focused language market, the company competes with EF Englishtown, Global English, Wall Street Institute, Inlingua, and Imagine Learning. In the literacy and reading category, the company competes primarily in the K-12 Digital Reading space in the U.S. with Scholastic, Inc., Imagine Learning, Achieve 3000, Scientific Learning, Odyssey (Compass Learning), Waterford Early Reading (Pearson), Renaissance, and MindPlay. In the brain fitness and training category, the company competes with Lumosity and Posit Science. Seasonality The company’s business is affected by variations in seasonal trends. These variations are primarily related to increased sales of its products and services to consumers in the fourth quarter (year ended December 31, 2013) during the holiday selling season, as well as higher sales to governmental and educational institutions in the second and third quarters, due to the timing of when these organizations receive annual funding. In particular, the company generates a significant portion of


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