Red Robin Gourmet Burgers, Inc. operates as a casual dining restaurant chain. As of December 27, 2015, the company had 528 Red Robin restaurants, of which 429 were company-owned and 99 were operated by franchisees, and 10 Red Robin Burger Works restaurants. As of December 27, 2015, there were Red Robin restaurants and Red Robin Burger Works in 43 states, the District of Columbia, and 2 Canadian provinces. Strategy The key elements of the company’s strategy include increasing guest engagement; continuing to focus on managing its expenses in the operation of its restaurants and in its selling, general, and administrative functions; and expanding its footprint. Restaurant Concept The company’s menu features its signature product, a line of Gourmet Burgers which it makes from premium quality, fresh ground beef, as well as its everyday-value line of Red’s Tavern Double burgers, and its Red Robin’s Finest line of half-pound Angus beef burgers with premium toppings. The company also offers burgers made from chicken breasts, fish fillets, turkey patties, as well as vegetarian, and vegan options. It offers a selection of buns, including ciabatta, gluten free, sesame, onion, whole grain, jalapeno, and lettuce wraps-with various toppings, including fresh guacamole, housemade barbeque sauces, aiolis, grilled pineapple, crispy onion straws, sauteed mushrooms, fried jalapenos, bruschetta salsa, coleslaw, eight different cheese choices, and a fried egg. All of the company’s burgers are served with its all-you-can-eat Bottomless Steak Fries or a guest may choose from five bottomless sides. The company specializes in customizing its menu items to meet its guests’ dietary needs and preferences. Its items include various appetizers (priced at $3, $5, $7, and $9); salads, soups, seafood, and other entrees; desserts; the company’s signature alcoholic and non-alcoholic specialty beverages; and a broadened variety of national and craft beers. Seasonality The company’s business is subject to seasonal fluctuations. Historically, sales in most of its restaurants have been higher during the summer months and winter holiday season due to factors, including its retail-oriented locations and family appeal. Trademarks The company has various registered trademarks and service marks, including the Red Robin, Red Robin Gourmet Burgers, Red Robin America’s Gourmet Burgers & Spirits, Red Robin Burger Works, YUMMM, Red Robin Gourmet Burgers and Brews, and Red Robin Royalty names and logos. History Red Robin Gourmet Burgers, Inc. was founded in 1969.
red robin gourmet burgers (RRN:Berlin)
6312 South Fiddler’s Green Circle
Greenwood Village, CO 80111
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