Red Robin Gourmet Burgers, Inc. operates as a casual dining restaurant chain. As of December 28, 2014, the Red Robin system included 514 restaurants, of which 415 were company-owned, and 99 were operated under franchise agreements with 15 franchisees. As of December 28, 2014, there were Red Robin restaurants in 43 states, Washington, D.C., and 2 Canadian provinces. Strategy The key elements of the company’s strategy include increasing guest engagement; continuing to focus on managing its expenses in the operation of its restaurants and in its selling, general, and administrative functions; and expanding its footprint. Restaurant Concept The company’s menu features its signature product, a line of Gourmet Burgers which it makes from fresh ground beef, as well as its everyday-value line of Red’s Tavern Double Burgers, and its Red Robin’s Finest line of half-pound Angus beef burgers with premium toppings. The company also offers burgers made from chicken breasts, fish fillets, turkey patties, as well as vegetarian, and vegan options. It offers a selection of buns, including ciabatta, gluten free, sesame, onion and whole grain buns, and jalapeno rolls-with various toppings, including fresh guacamole, housemade barbeque sauces, aiolis, grilled pineapple, crispy onion straws, sauteed mushrooms, fried jalapenos, bruschetta salsa, coleslaw, eight different cheese choices, and a fried egg. All of the company’s burgers are served with its all-you-can-eat Bottomless Steak Fries or a guest may choose alternative bottomless sides. In addition, it specializes in customizing its menu items to meet its guests’ dietary needs and preferences. Seasonality The company’s business is subject to seasonal fluctuations. Historically, sales in most of its restaurants have been higher during the summer months and winter holiday season due to factors, including its retail-oriented locations and family appeal. Trademarks The company has various registered trademarks and service marks, including the Red Robin, Red Robin Gourmet Burgers, Red Robin America’s Gourmet Burgers & Spirits, Red Robin Burger Works, YUMMM, Red Robin Gourmet Burgers and Brews, and Red Robin Royalty names and logos. History Red Robin Gourmet Burgers, Inc. was founded in 1969.
red robin gourmet burgers
(RRN:Berlin Stock Exchange)
6312 South Fiddler's Green Circle
Greenwood Village, CO 80111
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