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Company Description

Contact Info

401 North Main Street

Winston-Salem, NC 27101

United States

Phone: 336-741-2000


Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and smokeless tobacco products in the United States. Segments The company’s segments include RJR Tobacco, American Snuff, Santa Fe, and All Other. RJR Tobacco This segment consists of the primary operations of R. J. Reynolds Tobacco Company (RJR Tobacco). RJR Tobacco’s brands include CAMEL and PALL MALL. These brands, and its other brands, including WINSTON, KOOL, DORAL, SALEM, MISTY, and CAPRI, are manufactured in various styles and marketed in the United States. RJR Tobacco also manages contract manufacturing of cigarettes and tobacco products through arrangements with British American Tobacco p.l.c. (BAT) affiliates, and manages the export of tobacco products to certain U.S. territories, U.S. duty-free shops and U.S. overseas military bases. RJR Tobacco manages the super-premium cigarette brands, DUNHILL and STATE EXPRESS 555, which are licensed from BAT. RJR Tobacco’s portfolio also includes CAMEL Snus, a modern smoke-free tobacco product. CAMEL Snus is heat-treated tobacco in individual pouches that provide tobacco consumption. Customers and Distribution: RJR Tobacco sells contract-manufactured cigarettes, tobacco leaf and processed tobacco to BAT affiliates. RJR Tobacco distributes its cigarettes primarily through a combination of direct wholesale deliveries from a local distribution center and public warehouses located throughout the United States. Competition: RJR Tobacco’s primary competitors include Philip Morris USA Inc.; Lorillard Tobacco Company; Liggett Group, Inc.; and Commonwealth Brands, Inc. American Snuff This segment consists of the primary operations of American Snuff Company, LLC (American Snuff). American Snuff offers a range of differentiated smokeless tobacco products to adult tobacco consumers, primarily moist snuff. The moist snuff category is divided into premium and price-value brands. American Snuff’s primary products include its primary moist snuff brands, GRIZZLY, in the price-value category; and KODIAK, in the premium category. Distribution: American Snuff distributes its products primarily through a combination of direct wholesale deliveries from a distribution center in North Carolina and public warehouses located throughout the United States. Competition: American Snuff’s major competitor includes U.S. Smokeless Tobacco Company LLC. Santa Fe This segment consists of the primary operations of Santa Fe Natural Tobacco Company, Inc. This segment manufactures and markets cigarettes and other tobacco products under the NATURAL AMERICAN SPIRIT brand. All Other This segment includes the company’s subsidiaries, such as Niconovum AB; Niconovum USA, Inc.; R. J. Reynolds Vapor Company (RJR Vapor); and other subsidiaries. Niconovum AB is a marketer of nicotine replacement therapy products in Sweden under the ZONNIC brand name. Niconovum USA, Inc. has entered into its first lead market in Iowa with ZONNIC, a nicotine replacement therapy gum, and introduced two new styles of ZONNIC into the lead market. RJR Vapor expanded the distribution of VUSE digital vapor cigarettes to retail outlets throughout Colorado in 2013. RJR Vapor is expanding VUSE into Utah in 2014. Customers The company’s major customer includes McLane Company, Inc. Strategy The company’s strategy is focused on transforming tobacco in anticipation of shifts in consumer preferences to deliver sustainable earnings growth, strong cash flow and improved long-term shareholder value. This transformation strategy includes growing the core cigarette business, moist-snuff business and focusing on innovation, while maintaining efficient and effective operations. Research and Development The company’s operating subsidiaries’ research and development expense was $72 million for the year ended December 31, 2013. History Reynolds American Inc. was founded in 1875.


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Valuation RQ4 Industry Range
Price/Earnings 23.5x
Price/Sales 4.4x
Price/Book 7.4x
Price/Cash Flow 22.7x
TEV/Sales 3.6x

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