RealPage, Inc. provides on demand software and software-enabled solutions for the rental housing industry. The company’s on demand software solutions are delivered through an integrated software platform that provides a single point of access and a shared repository of prospect, renter and property data. Strategy The key elements of the company’s strategy are to acquire new customers; increase the adoption of additional solutions within its existing customer base; add new solutions to its rental housing industry platform; and pursue acquisitions of complementary businesses, products and technologies. The RealPage Solution The company provides a platform of on demand software solutions that integrates and streamlines rental property management business functions. The company’s solutions enable owners and managers of single family and various multifamily rental property types, including conventional, affordable tax credit, privatized military, student and senior housing, as well as vacation rental properties, to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. Solutions and Services The company’s platform is designed to serve as a single system of record for all of the constituents of the rental housing ecosystem, including owners, managers, prospects, renters and service providers, and to support the entire renter life cycle, from prospect to applicant to residency or guest to post-residency or post-stay. Common authentication, work flow and user experience across solution categories enables each of these constituents to access different applications as appropriate for their role. The company’s platform consists of four primary categories of solutions, such as property management, leasing and marketing, resident services, and asset optimization. These solutions provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility management and spend management capabilities that collectively enable its customers to manage the stages of the renter life cycle. Each of its solutions categories includes multiple product centers that provide distinct capabilities and can be licensed separately or as a bundled package. Each product center is integrated with a central repository of prospect, renter and property data. In addition, its open architecture allows third-party applications to access its solutions using its RealPage Exchange platform. The company offers different versions of its platform for different types of properties. Its platform supports the specific and distinct requirements of conventional single family properties (four units or less); conventional multifamily properties (five or more units); affordable housing and urban development properties; affordable tax credit properties; rural housing properties; privatized military housing; commercial; student housing; senior living; and vacation rentals. Property Management The company’s property management solutions are typically referred to as enterprise resource planning systems. These solutions manage core property management business processes, including leasing, accounting, budgeting, purchasing, facilities management, document management, and support and advisory services, and include a central database of prospect, applicant, renter and property information that is accessible in real time by its other solutions. The company’s property management solutions also interface with general ledger accounting systems through its RealPage Exchange platform. This makes it possible for customers to deploy its solutions using its accounting system or a third-party accounting system. The property management solution category consists of five primary solutions, such as OneSite, Propertyware, Kigo, Spend Management Solutions and The RealPage Cloud. OneSite OneSite is the company’s primary on demand property management solution for multifamily properties. OneSite is also tailored to the specific needs of different property types (conventional multifamily, affordable properties, rural housing, privatized military housing, senior housing, student housing, and
realpage inc (RP:NASDAQ GS)
4000 International Parkway
Carrollton, TX 75007
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