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Company Description

Contact Info

1201 South 2nd Street

Milwaukee, WI 53204

United States

Phone: 414-382-2000


Rockwell Automation, Inc. provides industrial automation power, control, and information solutions worldwide. Segments The company operates through two segments, Architecture & Software and Control Products & Solutions. Architecture & Software This segment contains all of the hardware, software and communication components of the company’s integrated control and information architecture capable of controlling the customer’s industrial processes and connecting with their business enterprise. Architecture & Software has a portfolio of products including control platforms that perform multiple control disciplines and monitoring of applications, including discrete, batch and continuous process, drives control, motion control and machine safety control. The company’s platform products include controllers, electronic operator interface devices, electronic input/output devices, communication and networking products and industrial computers. The information-enabled Logix controllers provide integrated multi-discipline control that is modular and scalable. The company’s software products include configuration and visualization software used to operate and supervise control platforms, advanced process control software and manufacturing execution software (MES) that enables customers to improve manufacturing productivity and meet regulatory requirements. Its other products include rotary and linear motion control products, sensors and machine safety components. Control Products & Solutions This segment combines a portfolio of intelligent motor control and industrial control products, application expertise and project management capabilities. This portfolio includes low and medium voltage electro-mechanical and electronic motor starters, motor and circuit protection devices, AC/DC variable frequency drives, push buttons, signaling devices, termination and protection devices, relays and timers. The company’s value-added solutions range from packaged solutions, such as configured drives and motor control centers to automation and information solutions where it provides design, integration and start-up services for custom-engineered hardware and software systems primarily for manufacturing applications. The company’s services are designed to help maximize a customer’s automation investment and provide total life-cycle support, including technical support and repair, asset management, training, predictive and preventative maintenance, and safety and network consulting. Distribution In the United States, Canada, and certain other countries, the company sells primarily through independent distributors in conjunction with its direct sales force. In the remaining countries, the company sells through a combination of its direct sales force and to a lesser extent, through independent distributors. Outside the United States, the company sells in every region. The company has sales presence in China, the United Kingdom, Mexico, Italy, Germany, and Brazil. Research and Development For the year ended September 30, 2015, the company’s research and development spending included $307.3 million. Patents, Licenses, and Trademarks The company’s name and its registered trademark Rockwell Automation and other trademarks, such as Allen-Bradley, A-B and PlantPAx Process Automation System are important to both of its business segments. In addition, the company owns other important trademarks that it uses, such as ICS Triplex for its control products and systems for industrial automation, and Rockwell Software and FactoryTalk for its software offerings. Competition The company’s major competitors of both segments include Siemens AG; ABB Ltd; Schneider Electric SA; Emerson Electric Co.; Mitsubishi Electric Corp.; and Honeywell International Inc. History Rockwell Automation, Inc. was founded in 1903.


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Valuation ROK Industry Range
Price/Earnings 21.0x
Price/Sales 2.6x
Price/Book 7.2x
Price/Cash Flow 20.5x
TEV/Sales 1.8x

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