Radio One, Inc. operates as an urban-oriented, multi-media company that primarily targets African-American and urban consumers. The company’s core business is its radio broadcasting franchise that is the primary radio broadcasting operation that primarily targets African-American and urban listeners. As of December 31, 2014, the company owned and/or operated 54 broadcast stations located in 16 urban markets in the United States, with approximately 13.8 million weekly national listeners. The company’s other media interests include its approximately 52.1% controlling ownership interest in TV One, an African-American targeted cable television network that the company owns together with an affiliate of Comcast Corporation; its 80.0% controlling ownership interest in Reach Media, Inc., which operates the Tom Joyner Morning Show; and its other syndicated programming assets, including the Rickey Smiley Morning Show, the Yolanda Adams Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. In 2014, the company acquired certain assets of GG Digital, Inc., including the Website and brand Global Grind (Global Grind). The Global Grind Website and brand would be integrated into Interactive One, its wholly owned online platform serving the African-American community through social content, news, information, and entertainment Websites, including News One, TheUrbanDaily and HelloBeautiful; and online social networking Websites, including BlackPlanet and MiGente. In 2014, the company agreed to invest in MGM’s development of a casino property, MGM National Harbor, located in Prince George’s County, Maryland. Through its national multi-media presence, the company provides advertisers with a delivery mechanism to the African-American and urban audiences. Business Strategy While the company’s primary source of revenue is the sale of local and national advertising for broadcast on its radio stations, the company’s strategy is to operate the premier multi-media entertainment and information content provider targeting African-American and urban consumers. The company’s portfolio management strategy is to make select acquisitions of radio stations, primarily in markets where it already has a presence, and to divest stations, which are no longer strategic in nature. The company’s strategy is to continue to invest in complementary businesses in the media and entertainment industry. The success of the company’s strategy relies on market research, and targeted programming and marketing; ownership and syndication of programming content; clustering, programming segmentation, and sales bundling; strategic and coordinated sales, marketing and special event efforts; strong management and performance-based incentives; and significant community involvement. Competition The company competes with Yahoo!
radio one inc -cl d (ROIAK:NASDAQ CM)
1010 Wayne Avenue
Silver Spring, MD 20910
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