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Last $1.55 USD
Change Today -0.15 / -8.82%
Volume 10.9K
RLOC On Other Exchanges
As of 8:10 PM 02/8/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

21700 Oxnard Street

Suite 1600

Woodland Hills, CA 91367

United States

Phone: 818-274-0260


ReachLocal, Inc. provides a suite of online marketing and reporting solutions for small to medium-sized businesses (SMBs). ReachLocal Solution The company provides local businesses with a suite of products that are optimized for their needs. Its products are designed to work the way that local businesses—and in particular, SMBs—work. In addition, the company focuses on certain core verticals, which include home services (such as plumbers), professional services (such as lawyers and accountants), specialty services (such as travel agents), and healthcare (such as doctors and dentists). The company also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across various cities and states. Products The company’s total digital marketing solution consists of products and solutions in three categories, such as software (ReachEdge and Kickserv), digital advertising (including ReachSearch, ReachDisplay, and ReachRetargeting), and Web presence (including ReachSite + ReachEdge, ReachSEO, ReachCast, and TotalLiveChat). Software The company’s software products are designed to enable its clients to both assess the efficacy of their marketing efforts and to facilitate their interactions with their customers. ReachEdge: The company offers ReachEdge, a marketing automation platform that includes tools for capturing Web traffic information and converting leads into new customers for its clients. With ReachEdge, the company is working to solve the critical problem of lead conversion. ReachEdge manages the leads generated by the company’s other products. ReachEdge notifies its client of new leads in real time through text message, email or the ReachLocal mobile app, so that the client is able to follow up within minutes. ReachEdge also helps the client stay top of mind during the customer decision-making process by using integrated marketing automation to send new prospects targeted emails and alerts to the client’s staff reminding them to follow up on each lead. KickServ (Kickserv, Inc.): With the completion of the acquisition of Kickserv in 2014, the company improved its offerings with a provider of cloud-based business management software for service businesses. With this addition, the company has the ability to provide a solution to its clients that starts with lead generation (ReachSearch, ReachDisplay, and ReachSEO), includes lead conversion (ReachEdge), and then closes and manages the business relationship (Kickserv). Digital Advertising The company’s digital advertising products are designed to drive customers to its clients. ReachSearch: The company’s ReachSearch is focused on assuring that its clients’ advertisements appear primarily among the search results when local consumers enter certain keywords on major local search sites, such as Google, Yahoo!, and Bing. ReachSearch is optimized for local markets in each of its territories. In addition, the company provides mobile optimized Websites to all of its clients that purchase ReachSearch, because over a third of searches are being conducted through mobile devices (smartphones and tablets). ReachDisplay: The company’s ReachDisplay product is primarily focused on improving the exposure for local businesses by displaying their ads on Websites. The company offers various display advertising products across various publishing partners, including multiple display networks and demand-side platforms. ReachRetargeting: The company’s ReachRetargeting products allow it to target consumers who have previously visited a specific client’s Website, either through a ReachSearch campaign or a ReachDisplay campaign, or who have previously searched for a client’s keywords. When the customer visits any other site within the company’s retargeting network, it could market to the target customer on behalf of that client. Web Presence The company’s suite of Web presence products are designed to improve the profile of its clients on the Internet. ReachSite + ReachEdge: The company’s ReachSite + ReachEdge solution provides a professionally designed, mobile-responsive Website optimized to impro

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