Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us


Last $3.10 USD
Change Today +0.015 / 0.49%
Volume 44.4K
RLOC On Other Exchanges
Symbol
Exchange
NASDAQ GS
Frankfurt
As of 8:10 PM 07/7/15 All times are local (Market data is delayed by at least 15 minutes).
text size: T | T
Back to Snapshot
Company Description

Contact Info

21700 Oxnard Street

Suite 1600

Woodland Hills, CA 91367

United States

Phone: 818-274-0260

Fax:

ReachLocal, Inc. provides a suite of online marketing and reporting solutions for small to medium-sized businesses (SMBs). ReachLocal Solution The company provides local businesses with a suite of products that are optimized for their needs. Its products are designed to work the way that local businesses—and in particular, SMBs—work. In addition, the company focuses on certain core verticals, which include home services (such as plumbers), professional services (such as lawyers and accountants), specialty services (such as travel agents), and healthcare (such as doctors and dentists). The company also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across various cities and states. Products The company’s total digital marketing solution consists of products and solutions in three categories, such as software (ReachEdge and Kickserv), digital advertising (including ReachSearch, ReachDisplay, and ReachRetargeting), and Web presence (including ReachSite + ReachEdge, ReachSEO, ReachCast, and TotalLiveChat). Software The company’s software products are designed to enable its clients to both assess the efficacy of their marketing efforts and to facilitate their interactions with their customers. ReachEdge: The company offers ReachEdge, a marketing automation platform that includes tools for capturing Web traffic information and converting leads into new customers for its clients. With ReachEdge, the company is working to solve the critical problem of lead conversion. ReachEdge manages the leads generated by the company’s other products. ReachEdge notifies its client of new leads in real time through text message, email or the ReachLocal mobile app, so that the client is able to follow up within minutes. ReachEdge also helps the client stay top of mind during the customer decision-making process by using integrated marketing automation to send new prospects targeted emails and alerts to the client’s staff reminding them to follow up on each lead. KickServ (Kickserv, Inc.): With the completion of the acquisition of Kickserv in 2014, the company improved its offerings with a provider of cloud-based business management software for service businesses. With this addition, the company has the ability to provide a solution to its clients that starts with lead generation (ReachSearch, ReachDisplay, and ReachSEO), includes lead conversion (ReachEdge), and then closes and manages the business relationship (Kickserv). Digital Advertising The company’s digital advertising products are designed to drive customers to its clients. ReachSearch: The company’s ReachSearch is focused on assuring that its clients’ advertisements appear primarily among the search results when local consumers enter certain keywords on major local search sites, such as Google, Yahoo!, and Bing. ReachSearch is optimized for local markets in each of its territories. In addition, the company provides mobile optimized Websites to all of its clients that purchase ReachSearch, because over a third of searches are being conducted through mobile devices (smartphones and tablets). ReachDisplay: The company’s ReachDisplay product is primarily focused on improving the exposure for local businesses by displaying their ads on Websites. The company offers various display advertising products across various publishing partners, including multiple display networks and demand-side platforms. ReachRetargeting: The company’s ReachRetargeting products allow it to target consumers who have previously visited a specific client’s Website, either through a ReachSearch campaign or a ReachDisplay campaign, or who have previously searched for a client’s keywords. When the customer visits any other site within the company’s retargeting network, it could market to the target customer on behalf of that client. Web Presence The company’s suite of Web presence products are designed to improve the profile of its clients on the Internet. ReachSite + ReachEdge: The company’s ReachSite + ReachEdge solution provides a professionally designed, mobile-responsive Website optimized to impro

Page 12Next Page
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup
Recently Viewed
RLOC:US $3.10 USD +0.015

RLOC Competitors

Market data is delayed at least 15 minutes.

Company Last Change
Angie's List Inc $6.16 USD -0.10
Constant Contact Inc $30.00 USD +2.04
Millennial Media Inc $1.55 USD -0.06
Velti PLC $0.0091 USD +0.0007
Web.com Group Inc $23.90 USD -0.08
View Industry Companies
 

Industry Analysis

RLOC

Industry Average

Valuation RLOC Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 0.2x
Price/Book 2.1x
Price/Cash Flow NM Not Meaningful
TEV/Sales 0.1x
 | 

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact REACHLOCAL INC, please visit www.reachlocal.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.