Restoration Hardware Holdings, Inc., together with its subsidiaries, operates as a luxury home furnishings retailer. The company offers various categories, including furniture, lighting, textiles, bathware, decor, outdoor and garden, tableware, and children’s furnishings. As of January 31, 2015, the company operated a total of 67 retail stores throughout the United States and Canada, consisting of 57 Legacy Galleries, 7 larger format Galleries and 3 Baby & Child Galleries, as well as 17 outlet stores. Strategy Main elements of the company’s growth strategy are as follows: transform real estate platform; expand offering and increase market share; increase operating margins; and pursue international expansion. Sales Channels The company distributes products through a fully integrated sales platform comprised of stores, catalogs and Websites. Outlet Stores: The company’s outlet stores are branded as Restoration Hardware Outlet or RH Outlet and located primarily in large outlet malls. Its outlet stores serve as a means to sell discontinued or irregular inventory outside of core sales channels. E-Commerce: The company’s primary Websites, www.restorationhardware.com and www.rh.com, provide customers with the ability to purchase its merchandise online. In 2008, the company launched www.rhbabyandchild.com, an e-commerce enabled Website focused on children’s furnishings category. In 2011, the company launched apps for smartphones and tablets that enable customers to browse its product assortment. Source Books: The company produces a series of catalogs, referred to as Source Books, to showcase its merchandise assortment. In 2014, these included Interiors, Outdoor, Baby & Child, Objects of Curiosity, Small Spaces, Bath, Furniture, Upholstery, Leather, Linens, Rugs, Lighting and Tableware Source Books. Phone Orders: In addition to making purchases in Galleries or online, customers can place orders over the phone by calling dedicated customer service center. Trade and Contract: In addition to core channels, the company continues to expand professional services channels, including Trade and Contract. In the Trade channel, the company works directly with independent interior designers purchasing for their businesses. Separately, it sells directly to customers who make purchases with the assistance of their own interior designers or decorators, which are referred to as ‘designer-assisted sales’. Intellectual Property The ‘RH’, ‘Restoration Hardware’ and ‘Baby & Child’ trademarks, among others, are registered or are the subject of pending trademark applications with the United States Patent and Trademark Office and with the trademark registries of several foreign countries. In addition, the company owns various domain names, including ‘restorationhardware.com,’ ‘rh.com,’ ‘rhbabyandchild.com,’ and others that include trademarks. History Restoration Hardware Holdings, Inc. was founded in 1979.
restoration hardware holding
15 Koch Road
Corte Madera, CA 94925
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