Restoration Hardware Holdings, Inc. operates as a luxury retailer in the home furnishings marketplace. The company offers dominant merchandise assortments across various categories, including furniture, lighting, textiles, bathware, décor, outdoor and garden, tableware, and child and teen furnishings. As of January 30, 2016, the company operated a total of 69 retail galleries, consisting of 53 legacy Galleries, 6 larger format Design Galleries, 4 next generation Design Galleries, 1 RH Modern Gallery, and 5 RH Baby & Child Galleries, as well as 17 outlet stores, throughout the United States and Canada. Sales Channels The company distributes its products through an integrated sales platform consisted of its stores, catalogs and Websites. Stores Retail Galleries: The company’s retail galleries are located primarily in upscale malls and street locations, as well as in iconic locations. Outlet Stores: The company’s outlet stores are branded as Restoration Hardware Outlet or RH Outlet and are primarily located in large outlet malls. The company’s outlet stores serve as a means to sell discontinued or irregular inventory outside of the company’s core sales channels. E-Commerce The company’s primary Websites, www.restorationhardware.com, www.rh.com and www.rhbabyandchild.com, provide its customers with the ability to purchase its merchandise online. In September 2015, the company launched www.rhteen.com and www.rhmodern.com, e-commerce enabled Websites devoted to its teen furnishings category and to its modern product assortment. Source Books The company produces a series of catalogs, which it refers to as Source Books, to showcase its merchandise assortment. In the year ended January 30, 2016, these included the company’s Interiors, Outdoor, RH Modern, RH Teen, RH Baby & Child, Small Spaces, Bath, Linens, Rugs, Lighting, and Holiday Source Books. Phone Orders In addition to making purchases in the company’s stores or online, customers, including those from the company’s Trade and Contract businesses, could place orders through the phone by calling its customer service associates. Trade and Contract In addition to the company’s core channels, it continues to expand into professional services channels, including Trade and Contract. In the Trade channel, the company works directly with independent interior designers purchasing for their businesses. Separately, the company sells directly to customers who make purchases with the assistance of their own interior designers or decorators, which it refers to as ‘designer-assisted sales’. The company’s Contract business services hospitality, real estate development and other business clients. These channels offer additional avenues for reaching new customers, including both businesses and individuals. Strategies Key elements of the company’s strategy are to transform its real estate platform; expand its offering and increase its market share; elevate the customer experience; and pursue international expansion. Intellectual Property The ‘RH’, ‘Restoration Hardware’, ‘RH Baby & Child’, ‘RH Modern’, and ‘RH Teen’ trademarks, among others, are registered or are the subject of pending trademark applications with the United States Patent and Trademark Office and with the trademark registries of various foreign countries. In addition, the company owns many domain names, including restorationhardware.com, rh.com, rhbabyandchild.com, rhmodern.com, and rhteen.com, as well as others that include its trademarks. Significant Events In September 2016, the company opened RH Austin, The Gallery at The Domain at 11720 Domain Boulevard. RH Austin represents the iteration of the brand’s next-generation design galleries. This retail experience features artistic installations of home furnishings in a gallery setting, commanding 4 levels and approximately 60,000 interior and exterior square feet. History Restoration Hardware Holdings, Inc. was founded in 1979.
restoration hardware holding
15 Koch Road
Corte Madera, CA 94925
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