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Company Description

Contact Info

RFM Corporate Center

Pioneer corner and Sheridan Streets

Mandaluyong, 1550


Phone: 63 2 631 8101

Fax: 63 2 631 8128

RFM Corporation, together with its subsidiaries, operates in the food and beverage industry in the Philippines. It engages in the processing and manufacture of flour, flour-based products, milk and juice drinks, canned and processed meats, ice cream, and bottled mineral water. The company also operates non-food businesses, which include barging services (Rizal Lighterage Corporation) and insurance brokerage (RFM Insurance Brokers, Inc.). Products Food Businesses The company operates two major business segments: Flour and Bakery Products; and Branded Food Group that carries the flour-based mixes, pasta, canned and processed meat, milk, and juices. Unilever-RFM Ice Cream Corporation: Unilever-RFM Ice Cream Corporation is a joint venture enterprise owned 50%-50% by RFM Corporation and Unilever Philippines Inc. It is engaged in the business of manufacturing, marketing, distributing and selling, importing and exporting of ice cream, and similar food products. Interbake Commissary Corporation: Interbake Commissary Corporation produces hamburger buns to McDonald’s in the Greater Manila Area and certain parts of Luzon, and caters to wholesale markets. FWBC Holdings, Inc.: FWBC Holdings, Inc. is 83.38% owned by RFM Corporation that holds and manages Filipinas Water Bottling Corporation (FWBC). FWBC is involved in the processing and distribution of bottled mountain spring water. Non-Food Businesses RFM Equities, Inc.: RFM Equities Inc. is a holding company that is 100% owned by RFM. It holds and manages RFM Corporation’s holdings in two small financial services subsidiaries – Conglomerate Securities and Financing Corporation (CSFC) and RFM Insurance Brokers, Inc. (RIBI). CSFC provides consumer-financing services mainly to the managers and employees of the RFM Group. RIBI services the insurance needs mainly of the RFM Group, affiliates, and business partners. Rizal Lighterage Corporation: Rizal Lighterage Corporation (RLC) is a barging company that is 82.98% owned by RFM Corporation. It transports food commodities like wheat, soya bean, and fishmeal via barges along the Pasig River. WS Holdings, Inc.: WS Holdings, Inc. is 60% owned by RFM Corporation and 40% owned by Unilever Philippines, Inc. It invests in, purchases, and owns shares of stocks, bonds, and other securities of obligations, including real estate and personal property of any foreign or domestic corporation, or partnership, or association. Selecta Wall’s Land Corporation: Selecta Wall’s Land Corporation acquires, owns, uses, develops, and holds for investment all kinds of real estate. RFM Corporation owns 35% of this company. Cabuyao Meat Processing Corporation: Cabuyao Meat Processing Corporation is a wholly owned subsidiary of RFM Corporation that was formed to engage in a business that process, preserve, can, pack, manufacture, produce, buy, sell at wholesale, import, export, and deal in all kinds of food products, such as but not limited to meat and other meat products, fresh, processed, canned and prepared foods, poultry, and poultry products, animal feeds, fruits, vegetables, and other agricultural crops and products of land, including by-products thereof. Suppliers The company's suppliers include Columbia Grain International, Inc. for wheat, Hind Agro Industries for meat, La Perla Sugar Export Corporation for sugar, BSFIL Technologies, Bonpack Corporation and Oriental Tin Corporation for spices, cotton bags/polybags and cans, respectively. Customers The company sells its products primarily under Selecta MOO, Sunkist, Fiesta, White King, and Swift brands through wholesalers, distributors, supermarkets, wet markets, restaurants, and retail outlets. The company engages in the processing and exclusive sale of hamburger buns by Interbake Commissary Corporation to Golden Arches and WenPhil Corporation. Competition The company's competitors include Philippine Association of Flour Millers (PAFMIL), Chamber of Philippine Flour Millers, Inc (Champflour), General Milling Corporation, Universal Robina Corporation, Pilmico Foods Corporation, and San Miguel Corporation. History RFM Corporation was founded in 1957.


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Valuation RFM Industry Range
Price/Earnings 15.4x
Price/Sales 1.2x
Price/Book 1.5x
Price/Cash Flow 15.3x
TEV/Sales 1.0x

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