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Last $28.34 USD
Change Today -0.48 / -1.67%
Volume 79.9K
REV On Other Exchanges
Symbol
Exchange
New York
Frankfurt
As of 8:04 PM 02/5/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

One New York Plaza

New York, NY 10004

United States

Phone: 212-527-4000

Fax:

Revlon, Inc., through its wholly-owned operating subsidiary, Revlon Consumer Products Corporation, manufactures, markets, and sells a range of beauty and personal care products worldwide. Business Strategy The key elements of the company’s strategy include managing financial drivers for value creation; and creating fewer, bigger and better innovations across the company’s brands that are relevant, unique, impactful, distinctive, and ownable. Segments The company operates in two segments, the consumer division (Consumer) and the professional division (Professional). Consumer This segment includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products sold in approximately 150 countries in the mass retail channel in the U.S. and internationally, as well as in certain department stores and other specialty stores outside the U.S. Cosmetics: The company manufactures and markets a range of cosmetics, including face, lip, eye and nail products. Revlon: The company sells a range of cosmetics under its primary brand designed to fulfill consumer wants and needs. The Revlon brand consists of face makeup, including foundation, powder, blush and concealers; lip makeup, including lipstick, lip gloss and lip liner; eye makeup, including mascaras, eyeliners, eye shadows and brow products; and nail color and nail care lines. Revlon products include innovative formulas and attractive colors that appeal to range of consumers. Key franchises within the Revlon brand include Revlon ColorStay offers consumers a range of products with long-wearing technology; Revlon PhotoReady products are offered in face and eye and are designed with photochromatic pigments that bend and reflect light to give a flawless, airbrushed appearance in any light; Revlon Age Defying in face is targeted for women in the over-35 age bracket, incorporating the company's patented Botafirm ingredients to help reduce the appearance of fine lines and wrinkles; Revlon Super Lustrous is the company's primary wax-based lipcolor, offered in various shades of lipstick and lip gloss; Revlon ColorBurst in lip offers on-trend lip glosses and balms in vibrant colors that address consumers' needs for high-shine lipgloss and softening, smoothing and instantly hydrating balm; and Revlon Grow Luscious includes both a lengthening and plumping mascara with a lash enhancing formula that improves the lashes' overall appearance and conditions with each use. Almay: The company’s Almay brand consists of hypo-allergenic, dermatologist-tested, fragrance-free cosmetics and skincare products. The Almay brand consists of face makeup, including foundation, pressed powder, primer and concealer; eye makeup, including eye shadows, mascaras and eyeliners; lip makeup; and makeup removers. Key franchises within the Almay brand include Almay Smart Shade in face; Almay Intense i-Color in eye; and Almay Color + Care in lip. SinfulColors and Pure Ice: The company’s SinfulColors and Pure Ice brands consist primarily of value-priced nail enamels, available in many bold, vivid and on-trend colors. Hair: The company sells both hair color and hair care products throughout the world in the mass retail channel, primarily under its Revlon ColorSilk franchise, as well as under the premium priced Llongueras brand in Spain. Revlon ColorSilk products provide radiant, long-lasting color that leaves hair nourished, hydrated and ultra-conditioned. Beauty Tools: The company sells Revlon beauty tools, which include nail, eye and manicure and pedicure grooming tools, eye lash curlers and a full line of makeup brushes under the Revlon brand name. Fragrances: The company sells a selection of moderately-priced fragrances, including perfumes, eau de toilettes, colognes and body sprays. The company’s portfolio includes fragrances under globally-recognized brand names such as Charlie and Jean Nate. Anti-Perspirant Deodorants: The company sells Mitchum anti-perspirant deodorant products for men and women, with patented ingredients which provide consumers with up to 48 hours of protection. Skincare: The company sells skincare product

 

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Price/Sales 0.8x
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