PDs) and content providers (including broadcast/cable networks and studios) with a transactional tracking and reporting system to view and analyze the performance of VOD content. This Web-based system provides clients throughout the United States, Canada and Spain with access to the tools needed to track on demand content, trends and consumer behavior and represents information from approximately 110 million televisions from every operator that offers VOD programming. The company’s system includes daily, census-level data of current and historical market- and title-level content performance from 43 MVPDs. The company is the planning currency for VOD advertising today. The company’s other services within OnDemand Everywhere include the measurement of VOD advertising across its national footprint of operators, as well as tracking and reporting on the availability of VOD content. The company also provides an auditing service, which contains performance intelligence on purchased and rented movie and television content downloaded or streamed via the Internet, including royalty report tracking. The company’s arrangements with its clients and the information it provides them are also changing and expanding. It is beta testing a new service, Multiscreen Essentials, which expands the capability of its OnDemand Essentials service to provide cross-platform reporting for VOD content viewed beyond the television set (e.g., Internet streaming, portable and mobile devices). The company has all the data from major MVPDs for multiple platforms, totaling approximately eight million households. Movies Everywhere The company’s most significant products for measurement of box office results, as well as audience sentiment, within its Movies Everywhere services include Box Office Essentials, PostTrak and PreAct. Box Office Essentials provides a full census measurement of domestic and international theatrical gross receipts and attendance information combined with detailed analytics to motion picture studios and movie theater owners in 36 countries. The company is the only provider of this key information to the motion picture industry. The company provide studios with access to box office performance information pertaining to specific motion pictures and movie theater circuits, including real-time, geographic-specific and historical information. Data is obtained via Internet or phone connectivity to theater box offices and is collected for an aggregate of approximately 90% of all movie theaters in the United States, Canada, Russia, China, Hong Kong, the United Kingdom, Ireland, Italy, Australia, New Zealand, Japan, South Korea, Taiwan, Germany, Austria, the Netherlands, France, Mexico, Colombia, Venezuela, Argentina, Brazil, Spain, Portugal, Chile, Bolivia, Costa Rica, El Salvador, Guatemala, Honduras, Malaysia, Singapore, Nicaragua, Panama, Paraguay, and Peru. Box Office Essentials delivers box office results from approximately 100,000 movie screens in 36 countries worldwide. The company is also expanding into other locations, such as India and South Africa, and plan to report on these areas in the coming months. PostTrak is the company’s exit polling service, which delivers additional real-time insights relating to a movie’s performance, such as audience reaction about the film, as well as specific demographic information relating to attendance, such as gender, ethnicity and age. PreAct is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign. PreAct allows users to monitor the strength of a film’s marketing campaign up to a year in advance of its release by monitoring audience sentiment from social media. PreAct quantifies these insights, allowing users the opportunity to modify their campaigns accordingly during the critical marketing stage of a film. Box Office Essentials information is used around the world by major news channels, such as CNBC, as well as major Internet sites, such as Yahoo and in major news publications around the world, like Bloomberg News, The Wall Street Journal, the Hollywood Reporter, USA Today, and The New York Times, to name a few. The comp
rentrak corp (RENT:NASDAQ GS)
7700 NE Ambassador Place
Portland, OR 97220
|Price/Cash Flow||NM||Not Meaningful|
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