ely 95% of all movie theaters in Argentina, Armenia, Australia, Austria, Azerbaijan, Belarus, Bolivia, Brazil, Canada, Chile, China (including Hong Kong), Colombia, Costa Rica, El Salvador, France, Georgia, Germany, Guatemala, Honduras, India, Italy, Japan, Kazakhstan, Kyrgyzstan, Malaysia, Mexico, Moldova, the Netherlands, New Zealand, Nicaragua, Panama, Paraguay, Peru, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey, the United Kingdom and Ireland, the United Arab Emirates, the United States, Uruguay, and Venezuela. PostTrak is the company’s exit polling service, which delivers additional real-time insights relating to a movie’s performance, such as audience reaction about the movie, as well as specific demographic information relating to attendance, such as gender, ethnicity, and age. PreAct is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign. PreAct allows users to monitor the strength of a movie’s marketing campaign up to a year in advance of its release by monitoring audience sentiment from social media. PreAct quantifies these insights, allowing users the opportunity to modify their campaigns accordingly during the critical marketing stage of a movie. The company is also planning to release its new product, eBOR, which stands for Electronic Box Office Reports. This system would be rolled out to the U.S. market in 2016 and provides audited, movie-level performance data electronically to studios for reconciliation and invoicing purposes. Box Office Essentials information is used worldwide by major news channels, such as CNBC, as well as major sites, such as Yahoo and in major news publications worldwide, such as Bloomberg News, The Wall Street Journal, The Hollywood Reporter, USA Today, and The New York Times, to name a few. The company is the source for box office reporting worldwide. The company has long-term relationships with each of the major Hollywood studios (Global Clients) in the United States and internationally. Other Services The company’s other services include products relating to physical content in the home video rental industry, the significant of which is SRSE. SRSE is a service that grants content providers insights, and checks and balances, regarding how both their video products and their retail customers are performing. Data relating to rented entertainment content is received on physical product under established agreements on a fee-for-service basis. These services include entertainment content relating to units rented and/or sold by large online retailers, kiosk operators, and ‘brick-and-mortar’ retailers, such as Netflix, Redbox, and Hastings Entertainment (SRSE Retailers). The company’s services are tailored to meet the needs of content providers, which include major studios and independent program suppliers, such as Twentieth Century Fox Home Entertainment, Inc.; Warner Home Video; and Sony Pictures Home Entertainment, Inc. For each SRSE client, the company collects, processes, audits, summarizes, and reports various transactions and corresponding revenue generated on each title distributed to SRSE Retailers on a revenue sharing basis. The company also provides in-depth inventory tracking by title, retailer and location. Additionally, it conducts various periodic physical and electronic audits of SRSE Retailers, combined with actual testing of transactions processed through their POS systems, to ensure all SRSE inventory is utilized in a manner consistent with the terms of the SRSE Retailer’s revenue sharing arrangement with its SRSE clients. Dispositions As of January 31, 2015, the company completed the sale of its Pay Per Transaction business. Trademarks, Copyrights, Proprietary Rights, and Patents In the United States, the company has registered its RENTRAK, Essentials, Box Office Essentials, PostTrak, Home Video Essentials, OnDemand Everywhere, OnDemand Essentials, AdEssentials, TV Essentials, Digital Download Essentials, Exact Commercial Ratings, Internet TV Essentials, Multiscreen Essentials trademarks, among others, and applied to register other marks under
rentrak corp (RENT:NASDAQ GS)
7700 NE Ambassador Place
Portland, OR 97220
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