d-by-second performance metrics that deliver consumer viewing behavior for scheduled, interactive, and digital video recorder television content. The company aggregates transaction-level data across all 210 designated local television markets in the United States, which are projected to the complete footprint of television households resulting in massive amounts of viewing behavior from every market. The company has multi-year contracts with various data providers, including DISH Network L.L.C. (DISH); AT&T Services, Inc. (AT&T); Charter Communications, Inc.; and FourthWall Media, Inc. and would be integrating data from DIRECTV LLC and Cox Communications, Inc. (Cox), expanding its measurement footprint even further. The company provides its customers with access to information from various networks, which is approximately twice as much available elsewhere. The company’s technology includes Web-based reporting systems, which provide clients with instant access to the measurement metrics and detailed analytics key to tracking content and consumer behavior across multiple platforms and devices. The company also provides Advanced Demographics, which allow its customers to pinpoint audiences they want to reach, by combining its massive viewership information with third party consumer behavior information from various sources, enabling its customers to develop more targeted approaches to ad selling and buying. The company’s most significant products for measurement of national and local television audiences within its TV Everywhere services include TV Essentials and StationView Essentials. TV Essentials is a suite of research and analytical tools that reports network television audience viewership patterns across all facets of television programming and advertising, including linear and digital video recorder television viewing. The company provides insight into programming effectiveness, enabling networks and network operators to optimize their TV advertising inventory. In addition, with TV Essentials Exact Commercial Ratings, the company provides its national clients with the ability to determine the performance of a specific commercial on their network campaigns. StationView Essentials is a local market television measurement and analytical service specifically designed to meet the needs of local television station and cable sales, news and management teams, as well as local agency media directors, planners and buyers. StationView Essentials allows clients to better understand consumer viewing patterns across local TV stations and cable channels in their market, monitor and maximize daily program performance by evaluating viewing trends down to the minute, and identify how similar audiences view programming across multiple stations and local cable channels to promote viewership to a particular station and negotiate inventory pricing. The company’s local market services provide insights which stations and agencies can use to pinpoint the audiences they want to reach, which increases the value of the inventory and, ultimately, enables its customers to either sell their inventory for a higher price or buy their schedules, thereby increasing the advertisers’ sales volume. OnDemand Everywhere The company collects 100% of all VOD television viewing data in the United States from approximately 110 million television sets and report information relating to how consumers interact with this content. The company’s information includes VOD, broadband, video and mobile device content transactions, and the company receives its data from all multi-system operators, including Comcast Corp, Time Warner Cable, Inc., AT&T, Cox and Charter Communications, Inc., as well as network-owned sites and apps, mobile content providers such as AT&T, Cox, T-Mobile and Mobi.tv, iTunes, Xbox, VUDU, PlayStation, Google and Amazon. The company’s OnDemand Everywhere products include OnDemand Essentials, AdEssentials, Internet TV Essentials, Digital Download Essentials, VOD Monitor and Mobile OnDemand Essentials. The most significant service is OnDemand Essentials. OnDemand Essentials provides multichannel video programming distributors (MV
rentrak corp (RENT:NASDAQ GS)
7700 NE Ambassador Place
Portland, OR 97220
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