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Last $67.63 USD
Change Today +1.29 / 1.94%
Volume 215.0K
RENT On Other Exchanges
Symbol
Exchange
NASDAQ GS
Frankfurt
As of 8:10 PM 07/30/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

7700 NE Ambassador Place

3rd Floor

Portland, OR 97220

United States

Phone: 503-284-7581

Fax:

ed into agreements with GroupM and The Kantar Group, which are related WPP plc entities. Under the agreements, the company would integrate its national and local TV measurement with the company’s U.S.-based services that focus on digital media, advertising expenditure and purchase data. The integration would provide advertisers, agencies, TV networks, multichannel video program distributors (MVPDs) and local television stations throughout the U.S. The company owns Rentrak Branded Entertainment, a provider of branded entertainment analytics, insight and research. The company’s branded entertainment services provide its clients with the impact brand integration has on consumers across movie and television content on all screens, which enables users to assess the total media value of their campaigns. TV Everywhere The company provides its customers with second-by-second performance metrics that deliver consumer viewing behavior for scheduled, interactive, and DVR television content. The company aggregates transaction-level data across all 210 designated local television markets in the United States, which are projected to the complete footprint of television households resulting in massive amounts of information regarding viewing behavior from every market. The company has multi-year contracts with various data providers, including DISH Network L.L.C.; AT&T Services, Inc.; Charter Communications, Inc.; DIRECTV LLC; FourthWall Media, Inc.; and Cox Communications, Inc. The company provides its customers with access to information from various networks. The company’s technology includes Web-based reporting systems, which provide clients with instant access to the measurement metrics and detailed analytics key to tracking content and consumer behavior across multiple platforms and devices. The company also provides Advanced Demographics, which allow its customers to pinpoint audiences they want to reach, by combining its massive viewership information with third party consumer behavior information from various sources, enabling its customers to develop various targeted approaches to ad selling and buying. The company’s major products for the measurement of national and local television audiences within its TV Everywhere services include TV Essentials and StationView Essentials. TV Essentials is a suite of research and analytical tools that reports network television audience viewership patterns across all facets of television programming and advertising, including linear and DVR television viewing. The company provides insight into programming effectiveness, enabling networks and network operators to optimize their TV advertising inventory. In addition, with TV Essentials Exact Commercial Ratings, the company is able to provide its national clients with the ability to determine the performance of a specific commercial on their network campaigns. StationView Essentials is a local market television measurement and analytical service primarily designed to meet the needs of local television station and cable sales, news and management teams, as well as local agency media directors, planners, and buyers. StationView Essentials allows clients to understand consumer viewing patterns across local TV stations and cable channels in their market(s), monitor and improve daily program performance by evaluating viewing trends down to the minute, and identify how similar audiences view programming across multiple stations and local cable channels to promote viewership to a particular station (ratings) and negotiate inventory pricing. The company’s local market services allow local television stations, cable channels, agencies, and advertisers to sell and buy television inventory not only based on the size of the audience, but primarily on its value and relevance of the audience to the specific client. The company has launched a new product offering, which it refers to as ‘Rubik’, which is an extension of its existing services. Rubik is a national television analytical platform that includes Advanced Demographics, enabling the company’s clients to optimize planning and buying at the national level by creating target g

 

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Industry Analysis

RENT

Industry Average

Valuation RENT Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 9.9x
Price/Book 4.0x
Price/Cash Flow NM Not Meaningful
TEV/Sales 9.0x
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