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Last $43.89 USD
Change Today -0.87 / -1.95%
Volume 120.7K
RENT On Other Exchanges
Symbol
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As of 2:02 PM 09/3/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

7700 NE Ambassador Place

3rd Floor

Portland, OR 97220

United States

Phone: 503-284-7581

Fax:

Rentrak Corporation operates as a media measurement and consumer targeting company serving the entertainment, television, video and advertising industries worldwide. The company’s software as a service technology merges television viewership information from approximately 117 million TVs and devices with consumer behavior and purchase information (Advanced Demographics) across multiple platforms, devices and distribution channels. The company also measures box office results from approximately 125,000 movie screens in 47 countries throughout the world. The company processes and aggregates various data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, through the Internet, on a smart phone or other portable device. The company measures live TV, recorded TV (DVR), and video on demand (VOD), whether the content is free, purchased, rented, recorded, downloaded, or streamed from multiple channels. These massive content databases provide stable and granular viewership information across every screen (multiscreen) and are anonymously matched with information from third-party consumer segmentation and purchase databases using privacy compliant methodologies. By linking multiscreen viewership information with information about the products viewers consume and prefer, the company provides its clients, such as content producers, distributors, advertisers, and advertising agencies, with the knowledge necessary to manage their businesses, program and market their networks, and target and sell their advertising inventory. Products and Services The company’s media measurement services are distributed to clients through patent pending software systems and business processes into two areas within the entertainment industry, which it refers to as TV Everywhere and Movies Everywhere. The content viewership and Advanced Demographics (the products that the company buys and the ‘lifestyles’ that the company leads) included in its TV Everywhere products are from every ZIP code in America, projected to all 210 local TV markets and to a national level across multiple distribution platforms. The company’s services are designed to help its clients understand consumer viewing, reaction and purchase behavior everywhere content and advertising are consumed to allow both sellers and buyers to target the relevant viewing audience. The majority of the company’s service offerings are related to four major types of content, such as ad-supported content, primarily linear television, which could be viewed as a scheduled program, in a time-shifted manner, on VOD, or streamed or downloaded from the Internet or through a mobile device; subscription- or transactional-based programming content; advanced media and analytics, which provides audience targets, measurement and marketing mix optimization for television and digital viewing content combined; and theatrical box office content. Typical customers utilizing the company’s services include content producers, studios, distributors, national networks, local stations, satellite and cable operators, agencies, and a spectrum of advertisers, ranging from traditional consumer brands to various political groups. The company also provides majority of its clients tailored research and analytical solutions to their needs and specifications. The company’s major product offerings, which it refers to as Essentials, are TV Everywhere, which includes TV Essentials and StationView Essentials; Movies Everywhere, which includes Box Office Essentials, International Box Office Essentials, PostTrak, and PreAct; OnDemand Everywhere, which includes OnDemand Essentials, Digital Download Essentials, Multiscreen Essentials, and other Over the Top measurement tools and related products; and other services, which includes Studio Revenue Share Essentials (SRSE) and other products relating to measurement of physical content in the home video rental industry. In 2014, the company acquired the U.S. television measurement business related to television tuning analytics utilizing return path data of WPP plc’s Kantar business unit. It also enter

 

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Industry Analysis

RENT

Industry Average

Valuation RENT Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 6.2x
Price/Book 2.7x
Price/Cash Flow 1,236.8x
TEV/Sales 5.5x
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