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Company Description

Contact Info

2400 SW 145th Avenue

2nd Floor

Miramar, FL 33027

United States

Phone: 954-364-6900

Fax: 954-364-6910

Elizabeth Arden, Inc. operates as a beauty products company. The company offers fragrance, skin care, and cosmetics products. Segments As of June 30, 2015, the company’s operations were organized into the following two segments, North America and International. North America: This segment sells the company’s portfolio of owned, licensed and distributed brands, including the Elizabeth Arden products, to prestige retailers, mass retailers and distributors in the United States, Canada and Puerto Rico, and also includes its direct-to-consumer business, which is composed of its Elizabeth Arden branded retail outlet stores and its e-commerce business. This segment also sells Elizabeth Arden products through the Red Door Spa beauty salons and spas, which are owned and operated by a third-party licensee in which it has a minority investment. International: This segment sells the company’s portfolio of owned and licensed brands, including its Elizabeth Arden products, to perfumeries, boutiques, department stores, travel retail outlets and distributors in approximately 120 countries outside of North America. Products Fragrance: The company offers various fragrance products for both men and women, including perfume, colognes, eau de toilettes, eau de parfums, and gift sets. The company’s fragrances are classified into the Elizabeth Arden branded fragrances, designer branded fragrances, heritage fragrances and celebrity branded fragrances. Each fragrance is sold in various sizes and packaging assortments. In addition, the company sells bath and body products that are based on the particular fragrance to complement the fragrance lines, such as soaps, deodorants, body lotions, gels, creams, body and hair mists, and dusting powders. The company sells fragrance products worldwide, primarily to prestige retailers, mass retailers, perfumeries, boutiques, distributors and travel retail outlets. It tailors the size and packaging of the fragrance to suit the particular target customer. Skin Care: The company’s skin care lines are sold under the Elizabeth Arden name and include products, such as serums, moisturizers, and cleansers. Its core Elizabeth Arden branded products include the Visible Difference, Ceramide, Prevage, Superstart and Eight Hour Cream lines. In connection with its Elizabeth Arden brand repositioning, the company streamlined its portfolio and updated the look of the products. The company’s Ceramide skin care line targets women who are 30 and over. Prevage is the company’s premium cosmeceutical skin care line that targets skin aging caused by environmental exposure. The company’s iconic Eight Hour Cream franchise continues to have a loyal following particularly in international markets. It also has a salon/spa line, Elizabeth Arden Pro that is offered by professional estheticians. The company sells skin care products worldwide, primarily in department and specialty stores, perfumeries and travel retail outlets. Cosmetics: The company offers various cosmetics under the Elizabeth Arden name, including foundations, lipsticks, mascaras, eye shadows and powders. It offers these products in various shades and colors. The company sells its cosmetics internationally and in the United States, primarily in department and specialty stores, perfumeries and travel retail outlets. Business Strategy The company’s business strategy remains focused on two important initiatives — the global repositioning of the Elizabeth Arden brand and expanding the market penetration of its prestige fragrance portfolio in both the North America and international markets. Sales and Distribution The company sells its prestige beauty products to retailers in the United States, including prestige retailers, such as Macy’s, Dillard’s, Saks, Belk, Bloomingdale’s and Nordstrom; specialty stores, such as Ulta and Sephora; and mass retailers, such as Target, Kohl’s, Walgreens, CVS, and Marshalls and TJ Maxx; and to international retailers, such as Boots, Debenhams, Superdrug Stores, The Perfume Shop, Hudson’s Bay, Shoppers Drug Mart, Loblaws, Myer and Douglas, and various travel retail outlets, such as Nuance, Heinemann and World D


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