Rackspace Hosting, Inc., through its subsidiaries, provides managed cloud services in the business information technology (IT) market worldwide. The company offers a portfolio of integrated IT solutions for common business needs across two primary form factors, which represent configurations of hardware and software components, such as dedicated cloud and private clouds; and managed public clouds. The company offers private, public and hybrid clouds in its 11 data centers located on 4 continents, in Microsoft Azure and Amazon Web Services data centers, as well as in customer-owned data centers. The company supports a range of hardware and software technologies, and every customer it serves receives managed services from it. Its services include customer care and technical support, such as operating system patching, application monitoring, network and firewall configurations, and identity management. The company also offers specialized services for certain applications, including e-commerce and Web content management sites, business-productivity applications, such as email and collaboration, and data stores. Strategy The key elements of the company’s strategy are to deepen its service delivery on industry-leading platforms; increase its service differentiation; and promote its industry-leading managed cloud expertise. Customers The company sells its services in approximately 120 countries to approximately 300,000 business customers, including a majority of the Fortune 100 companies. Sales and Marketing The company’s service suite is sold via direct sales teams, through third-party channel partners and via online ordering. The company’s channel partners include management and technical consultancies, technology integrators, software application providers, and Web developers. Online sales occur via online stores located in the relevant sections of its Website. Research and Development For the year ended December 31, 2015, the company incurred $124.9 million of research and development expenses. Seasonality The company’s business is affected by seasonality, as utility consumption typically rises in the fourth quarter before trending down in the first quarter (year ended December 31, 2015) and because larger enterprises slow their buying activities in the fourth quarter due to the holidays and corporate budget cycles, which impacts revenue growth in the first quarter. Intellectual Property Rights The company has patents issued as well as patent applications pending in the U.S. and the European Union. The company has trademarks registered or pending in the U.S., the European Union, and various countries in Asia, South America, and elsewhere for its name and certain words and phrases that the company uses in its business. Competition The company’s major competitors in managed cloud include HP, IBM, and several large telecommunication companies History Rackspace Hosting, Inc. was founded in 1998. The company was incorporated in Delaware in 2000.
rackspace hosting inc (RAX:New York)
1 Fanatical Place
City of Windcrest
San Antonio, TX 78218
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