Rackspace Hosting, Inc., through its subsidiaries, provides cloud computing services. The company manages Web-based IT systems for small and medium-sized businesses, as well as large enterprises. The company sells its services to business customers in approximately 120 countries. As of December 31, 2013, the company served approximately 200,000 business customers, and managed 103,000 servers. Product Categories The company offers a portfolio of cloud computing services, including Public Cloud, Dedicated, Private Cloud, and Hybrid Cloud. Public Cloud refers to pooled computing resources delivered on-demand through the Internet. Virtualization and other cloud technologies allow the company to provide and manage a pool of computing resources across a base of customers, and deliver various computing resources to businesses when they need them. The company offers Cloud Servers for computing, Cloud Sites for Website hosting, Cloud Block Storage and Cloud Files for storage, Cloud Databases for hosting MySQL instances, Cloud Backup for file protection, Cloud Load Balancers for traffic management, Cloud Monitoring for infrastructure control, Cloud DNS for domain management, Cloud Networks for security improvement, and Cloud Applications, which includes email, collaboration, and file back-ups. Dedicated Cloud, also known as ‘managed hosting’, refers to IT services that the company provides on a server or servers reserved for a specific customer. The company’s customers have administrator privileges and are responsible for various administrative functions. It provides a customer management portal and other management tools. This service frees the customer from the burden of managing the data center, network, hardware devices, and operating system software. Dedicated Cloud hosting is primarily a recurring, subscription-based business. Private Cloud refers to a pool of computing resources. The hardware could be located in the company’s data centers or in the customer's facilities. This approach is primarily useful for corporate customers. Hybrid Cloud: The company is a pioneer in this category, which allows a customer to utilize the benefits of both Dedicated Cloud and Public Cloud. Sales and Marketing The company’s service suite is sold via direct sales teams, through third-party channel partners and via online ordering. Its channel partners include management and technical consultancies, technology integrators, software application providers, and Web developers. Online sales occur via online stores located in the relevant sections of Website. Research and Development As of December 31, 2013, the company incurred $90.2 million on research and development expenses. Its research and development activities are focused on developing new services including deployment of new technologies to address emerging trends, such as public cloud, private cloud, hybrid cloud and OpenStack; development and enhancement of proprietary tools; and development and enhancement of data center operations. Competition Cloud Computing Providers: The company’s competitors include AT&T, British Telecom, CenturyLink, Red Hat, Verizon and others. It also faces competition from diversified technology companies such as Amazon, Google, HP, IBM and Microsoft. History Rackspace Hosting, Inc. was founded in 1998. The company was incorporated in Delaware in 2000.
rackspace hosting inc (R42:Berlin)
1 Fanatical Place
City of Windcrest
San Antonio, TX 78218
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