QuinStreet, Inc. operates as an Internet performance marketing company worldwide. The company provides vertically oriented customer acquisition programs for its clients. The company focuses on serving clients in large, information-intensive industry verticals where relevant, targeted media and offerings help visitors make informed choices, find the products that match their needs, and thus become qualified customer prospects for its clients. The company’s primary client verticals are the education and financial services industries. It also has a presence in the business-to-business technology, home services, and medical industries. The company delivers measurable online marketing results to its clients. These results are in the form of qualified leads, clicks, calls or customers that are generated from its marketing activities on its Websites or through third-party publishers with whom the company has relationships. Clients primarily pay the company for leads that they could convert into customers, in a call center or through other offline customer acquisition processes, or for clicks from its Websites that they could convert into applications or customers on their Websites. The company is primarily paid on a negotiated or market-driven ‘per lead’ or ‘per click’ basis. The company is engaged in the development and application of measurable marketing on the Internet. Clients pay the company for the actual opt-in actions by prospects or customers that result from its marketing activities on their behalf, versus traditional impression-based advertising and marketing models in which an advertiser pays for more general exposure to an advertisement. The company has been particularly focused on developing and delivering measurable marketing results in the search engine ‘ecosystem’, the entry point of the Internet for majority of the visitors that the company converts into qualified leads, clicks, calls, or customers for its clients. The company owns or partners with vertical content Websites that attract Internet visitors from organic search engine rankings due to the quality and relevancy of their content to search engine users. It also acquires targeted visitors for its Websites through the purchase of pay-per-click (PPC) advertisements on search engines. The company complements search engine companies by building Websites with content and offerings that are relevant and responsive to their searchers, and by increasing the value of the PPC search advertising they sell by matching visitors with offerings and converting them into customer prospects for its clients. Strategy The company’s strategy includes various major components, such as building QuinStreet and its industry sustainably by behaving ethically in all the company does and by providing quality content and Website experiences to Internet visitors; remaining vertically focused, choosing to grow through depth, expertise and coverage in its current client verticals; entering new client verticals selectively over time, organically and through acquisitions; building an organization, with capabilities for delivering measurable marketing results to clients and high yields or returns on media costs; developing and evolving the best technologies and platform for managing vertical marketing and media on the Internet; focusing on technologies that enhance media yield, improve client results, and achieve scale efficiencies; building, buying, and partnering with vertical content Websites that provide the most relevant and highest quality visitor experiences in the client and media verticals that the company serves; and being a client-driven organization; and developing a set of media sources and capabilities to meet client needs. Intellectual Property QuinStreet is a registered trademark in the United States and other jurisdictions. The company also has registered and unregistered trademarks for the names of majority of its Websites. It owns the domain registrations for its various Website domains. Government Regulation The company is subject to various federal and state laws and regulations, including restrictions on the use of unsolicited commercial email, such as the CAN-SPAM Act and state email marketing laws, and restrictions on the use of marketing activities conducted by telephone, including the Telemarketing Sales Rule and the Telephone Consumer Protection Act. Competition The company’s competition comes from agencies or clients spending directly with Websites or portals, including Google, Yahoo!
quinstreet inc (QNST:NASDAQ GS)
950 Tower Lane
Foster City, CA 94404
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