QuinStreet, Inc., an online performance marketing company, provides customer acquisition programs for its clients in the United States and internationally. The company has built a set of capabilities to engage Internet visitors in targeted media and to connect its marketing clients with their potential customers online. The company focuses on serving clients in large, information-intensive industry verticals where relevant, targeted media and offerings help visitors make informed choices, find the products that match their needs, and thus become qualified customer prospects for its clients. The company delivers measurable online marketing results to its clients. These results are typically in the form of qualified leads, inquiries, clicks, calls, applications, or customers that are generated from its marketing activities on its Websites or via third-party publishers with whom the company has relationships. Clients primarily pay the company for leads that they can convert into customers, typically in a call center or through other offline customer acquisition processes, or for clicks from its Websites that they can convert into applications or customers on their Websites. The company is predominantly paid on a negotiated or market-driven ‘per lead’ or ‘per click’ basis. Proprietary technology The company has developed a core technology platform and a common set of applications for managing and optimizing measurable marketing programs across multiple client verticals at scale. Some of the key applications in its technology platform are as follows: an ad server for tracking the placement and performance of content, creative messaging, and offerings on its Websites and on those of publishers with whom the company work; database-driven applications for dynamically matching content, offers or brands to Internet visitors’ expressed needs or interests; a platform for measuring and managing the performance of pay-per-click search engine advertising campaigns; dashboards or reporting tools for displaying operating and financial metrics for thousands of ongoing marketing campaigns; and a compliance tool capable of cataloging and filtering content from the thousands of Websites on which its marketing programs appear to ensure adherence to client branding guidelines and to regulatory requirements. Strategy The company’s strategy includes the following key components: generating sustainable revenues by providing measurable value to its clients; building QuinStreet and its industry sustainably by behaving ethically in all the company does and by providing quality content and Website experiences to Internet visitors; remaining vertically focused, choosing to grow through depth, expertise and coverage in its client verticals; entering new client verticals selectively over time, organically and through acquisitions; building a world class organization, with best-in-class capabilities for delivering measurable marketing results to clients and high yields or returns on media costs; developing and evolving the best technologies and platform for managing vertical marketing and media on the Internet; focusing on technologies that enhance media yield, improve client results and achieve scale efficiencies; and developing a set of media sources and capabilities to reliably meet client needs. Customers The company’s primary client verticals are the financial services and education industries. The company also has a presence in the business-to-business technology, home services and medical industries. Trademarks QuinStreet is a registered trademark in the United States and other jurisdictions. Regulations The company is subject to federal and state laws and regulations, including restrictions on the use of unsolicited commercial email, such as the CAN-SPAM Act and state email marketing laws, and restrictions on the use of marketing activities conducted by telephone, including the Telemarketing Sales Rule (the TSR) and the Telephone Consumer Protection Act (the TCPA). Competition Online marketing and media companies: The company competes with BankRate in the financial services client vertical and Education Dynamics in the education client vertical. Its competition also comes from agencies or clients spending directly with larger Websites or portals, including Google, Yahoo!
quinstreet inc (QNST:NASDAQ GS)
950 Tower Lane
Foster City, CA 94404
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