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Company Description

Contact Info

950 Tower Lane

6th Floor

Foster City, CA 94404

United States

Phone: 650-578-7700

Fax: 650-350-1423

QuinStreet, Inc. operates as a digital performance marketing product and media company. The company’s approach to proprietary performance marketing technologies allows clients to engage high intent digital media or traffic from a range of device types (mobile, desktop, and tablet), in multiple formats or types of media (search engines, large and small media properties or Websites, and email), and in a range of cost-per-action forms. These forms of contact are the primary ‘products’ the company sells to its clients, and include qualified leads, inquiries, clicks, calls, applications and customers. The company specializes in customer acquisition for clients in information-intensive markets or verticals, including financial services, education, business-to-business technology and home services. Its clients include major companies and brands in those markets. While the majority of its operations and revenue are in North America, the company has emerging businesses in Brazil and India. The company delivers measurable marketing results to its clients most typically in the form of a qualified lead, inquiry, click, call, application or customer. Leads, inquiries, clicks, calls, and applications could then convert into a customer or sale for clients at a rate that results in an acceptable marketing cost to them. The company is paid typically by clients when it delivers qualified leads, inquiries, clicks, calls, applications, or customers as defined by its agreements with them. The company generates revenue by delivering measurable online marketing results to its clients. It is paid on a negotiated or market-driven ‘per lead’, ‘per click’, or other ‘per action’ basis that aligns with the customer acquisition cost targets of its clients. Strategy The company’s strategy includes various key components, such as focusing on generating sustainable revenues by providing measurable value to its clients; building QuinStreet and its industry sustainably by behaving ethically in all the company does and by providing quality content and Website experiences to Internet visitors; remaining vertically focused, choosing to grow through depth, expertise and coverage in its client verticals; entering new client verticals selectively over time, organically and through acquisitions; building a world class organization, with best-in-class capabilities for delivering measurable marketing results to clients and high yields or returns on media costs; developing and evolving the best technologies and platform for managing vertical marketing and media on the Internet; focusing on technologies that enhance media yield, improve client results and achieve scale efficiencies; and developing a set of media sources and capabilities to reliably meet client needs. Customers In the year ended June 30, 2016, the company had one client, The Progressive Corporation, which accounted for 12% of net revenue. Trademarks QuinStreet is a registered trademark in the United States and other jurisdictions. Regulations The company is subject to federal and state laws and regulations, including restrictions on the use of unsolicited commercial email, such as the CAN-SPAM Act and state email marketing laws, and restrictions on the use of marketing activities conducted by telephone, including the Telemarketing Sales Rule (the TSR) and the Telephone Consumer Protection Act (the TCPA). Competition The company competes with BankRate in the financial services client vertical and Education Dynamics in the education client vertical. Its competition also comes from agencies or clients spending directly with larger Websites or portals, including Google, Yahoo!


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