Paddy Power plc provides fixed odds sports betting in Ireland. The company operates through licensed betting offices along with operating Ireland’s telephone (Paddy Power Dial-a-Bet), online (paddypower.com) and casino (paddypowercasino.com) betting operations. In February 2005 a brand new online poker service paddypowerpoker.com was launched. The company also markets its services in the UK. Licensed Betting Shops The company operates licensed bookmaking offices in Ireland with a network of approximately 177 shops in Ireland and the UK. The company also operates 4 shops at racecourses in Ireland. Telephone Betting The company’s telephone betting operation, Paddy Power Dial-a-Bet comprises call handling, bet capture and automated bet-settling systems. Telephone betting is primarily a non-cash operation, using customer's credit and debit cards. On-line Betting The company offers its online interactive betting service through the Internet-based www.paddypower.com site. Interactive TV continues to be a part of the product offering of On-line Betting and the company also offers betting through mobile phone technology with WAP and Java betting platforms. On-line Casino Paddypowercasino.com was launched in 2004. It is licensed in Alderney and opens to players of 18 years. The company works with Gamcare who operate a national telephone counseling helpline for anyone who is concerned about gambling and it also operates a customer support service. There are approximately 40 games on the site, including Blackjack, Poker, Roulette, Wheel of Fortune, and The Price is Right. The casino is launched in the UK in September 2004. The company also offers game previews. The casino launched in the UK in September 2004. The company also offers Paddy Park, Hi-Lo, Penalty Shoot Out, and Spin 2 Win. Paddy Park and Hi-Lo are available as mobile games. On-line Poker The company launched www.paddypowerpoker.com in February, 2005. The company’s online poker suite offers its customers the entertainment and challenge, with graphics and encrypted shuffling software. In conjunction with the company’s software developers, Tribeca Tables LLC, it offers Poker Rooms. The company introduced giveaway tournaments, free stake promotions and cash prize tournaments. Paddy Power Poker site allows players to play a number of variations of the game including Texas Holdem, Omaha and Omaha Hi-Lo in a ring table or tournament structure. Paddy Power Poker is also a community. The company’s players chat and interact as they play and it sets up daily community events and quizzes to entertain between and outside of play. www.paddypowerpoker.com is also educates the poker player so that the players can learn as much as possible about this multi faceted game. Educational features include tutorials, educational articles, news, tips and a manner of content for the aficionado and amateur alike. The company also offers racing sponsorships which include the Paddy Power Gold Cup in Cheltenham and the Paddy Power Chase in Leopardstown. The company’s fun sponsorships include Brock the Jack Russell. History Paddy Power plc was founded in 1988.
paddy power plc
(PWL:Irish Stock Exchange)
Belfield Office Park
Beech Hill Road
Phone: 353 1 905 1000
Fax: 353 1 905 1001www.paddypowerplc.com
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