the market, to advertising, to medical conferences and symposia, to public relations, to sales personnel recruitment and training. Multicultural and ethnic communications: The company’s agencies, mainly based in the U.S. market, specializes in creating advertising and communications services aimed at specific ethnic groups, particularly African-Americans and Hispanics in the U.S. Corporate and financial communications: Publicis provides corporate and financial communications services designed to help clients enhance a company’s image and deliver their message to investors, employees and public authorities and, in particular, to help clients achieve their goals in connection with mergers and acquisitions, initial public offerings, spin-offs, proxy contests, and similar matters. Human resources communications: Through its human resources operations, Publicis creates employee recruitment-related advertising, including classified advertising and campaigns in particular, in the press or on the internet, to improve a client’s overall image and to attract the talent of prospective applicants for companies seeking job applicants, as well as for recruiting firms. Publicis also assists clients in developing internal communications programs. Public relations: Publicis’ public relations services are designed to assist clients with the management of their ongoing relations with the press, specialized audiences and the general public on commercial or institutional topics, client identity or products or services, and to develop an image. These services include strategic message and identity development to help clients position themselves in their markets and differentiate themselves from their competitors; product and company launch or re-launch services, which aim to create awareness of, and position, a product or company with customers; media relations services, which help clients enhance their brand recognition and image; composing messages, organization of contacts or events; and creating documents or objects illustrating this strategy and these messages. Design: Publicis’ design services are intended to enhance the visual symbols that affect a client’s image. Publicis Groupe launched, with Dassault Systèmes, a joint venture, 3dswym, designed to offer 3D marketing solutions to advertisers. The collaborative platform 3dswym functions as a search and development engine for the conception and creation of products and retail environments. Interactive communications: Publicis’ interactive communications services consist primarily of corporate and commercial websites and intranet design, Internet-related direct marketing consulting and related services, optimization of keyword search capacities on search engines, and Internet-based advertising, including banner and display advertisement design. Events marketing: Publicis organizes events for its clients, such as sales force conventions and business events in order to promote a corporate image. Production and pre-press: Technologies used for the execution of advertising and communications programs, including photography studios, printing and audio and video facilities, as well as digital signage and digital asset management services. Media Operations Publicis’ media services include the use of media analysis to ensure the use of the effective forms of media and the purchase of the most suitable advertising space for its clients. Publicis also has a separate media sales service for specific advertising media. Media planning: Publicis’ media planning operations use computer software and data analysis related to consumer behavior and audience analysis of different media in order to build a plan to implement an advertising or communications strategy. Media buying: Publicis’ media buying operations purchase the media space for its clients (including television, print, radio, Internet, and cell-phones) needed to implement its clients’ strategies, using its experience and buying power to obtain favorable rates and terms and conditions for clients. Media sales: Publicis’ media sales operations provide advice regarding advertising space and products (outdoor m
publicis groupe (PUB:EN Paris)
133, Avenue des Champs-Élysées
Phone: 33 1 44 43 70 00
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