Publicis Groupe S.A. operates in the media business worldwide. The company operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. The company, in Japan, operates through a strategic partnership with Dentsu, which was established in 2002. Business lines Traditional advertising services: The company provides traditional advertising services primarily through the Publicis Worldwide, Saatchi & Saatchi, and Leo Burnett networks. Publicis also conducts its traditional advertising operations through smaller, local units that respond to specific needs of particular clients, such as Fallon (which is under the same roof as Saatchi & Saatchi), the Bartle Bogle Hegarty agency based in the U.K. in which it holds a 49% interest, as well as Marcel, the Kaplan Thaler Group, and Beacon. Specialized Agencies and Marketing Services (SAMS): To complete or replace traditional advertising services, the company provides a variety of specialized communications services, such as public relations, corporate and financial communications, healthcare communications, direct marketing, sales promotion, CRM (Customer Relationship Management), interactive communications, events communications, and design. SAMS is provided mainly by Publicis Public Relations and Communications Group (PRCC), MS&L, Publicis Consultants, Freud, Betterway, Publicis Healthcare Communications Group (PHCG), and Publicis. Events Worldwide: These specialized communications services are provided in conjunction with traditional advertising services. Digitas is a SAMS provider and has enhanced the Group’s digital and interactive communications network, which includes Digitas Health, Arc, Prodigious Worldwide, Publicis.Net, and Publicis Modem. Media services: Publicis offers media planning and consulting services, as well as media and advertising space purchasing services, through PGM (Publicis Groupe Media) entities: Starcom MediaVest Group, ZenithOptimedia, and Denuo. In addition, the company owns, primarily in France, a business called Médias & Régies Europe, which sells advertising space in the press, in the cinema, on billboards, and on the radio. In June 2008, Publicis Groupe announced the launch of VivaKi, a strategic initiative combining Starcom MediaVest, ZenithOptimedia, Digitas, and Denuo. Services Advertising Services The company’s advertising services principally involve the creation of advertising for products, services, and brands. They also include strategic planning involving the analysis of a product, service, or brand compared to its competitors through market research, consumer behavior studies, sociological and psychological studies, and creative insight. SAMS (Specialized Agencies and Marketing Services) Services A range of specialized communications services offered by the company complements or replaces its traditional advertising activities within a given communications campaign, or provides a means of communication for specific targets or products (in particular, healthcare communications and multicultural communications). Services provided by SAMS operations include: Direct marketing and Customer Relationship Management (CRM): CRM focuses on building client relationships with individual customers. Through its CRM operations, Publicis assists clients in creating programs that reach individual customers. In addition, Publicis provides the appropriate tools and database support to those programs. Sales promotion and point-of-sale marketing: Publicis’ sales promotion operations seek to determine the effective means for communicating with consumers at the point-of-sale locations. Healthcare communications: Publicis has a network of agencies that work mainly with clients in the healthcare industry to allow them to reach professional customers, such as doctors and other medical professionals, in contrast to mass communications campaigns for drugs, which are often managed by ‘generalist’ advertising agencies. Publicis provides marketing services that cover the entire life cycle of a drug from consulting prior to the release on
publicis groupe (PUB:EN Paris)
133, Avenue des Champs-Élysées
Phone: 33 1 44 43 70 00
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