Pacific Sunwear of California, Inc. operates as a specialty retailer in the action sports, fashion, and music influences of the California lifestyle. The company sells a combination of branded and proprietary casual apparel, accessories, and footwear designed to appeal to teens and young adults. It operates a nationwide, primarily mall-based chain of retail stores under the names ‘Pacific Sunwear’ and ‘PacSun’. As of February 1, 2014, the company leased and operated 618 stores in each of the 50 states and Puerto Rico, consisted of 2.4 million total square feet. Merchandising The company’s heritage has been built upon offering a selection of premium brands that speak to the ever-changing styles of its customers, including adidas, Been Trill, Billabong, Brandy Melville, Crooks and Castles, DGK, Diamond Supply Co., Fox Racing, Hurley, L-R-G, Neff, Nike, O’Neill, Riot Society, Roxy, RVCA, Vans, Volcom, Young and Reckless, and others. The company also licenses the Modern Amusement brand from Dirty Bird Productions, Inc., a company owned by Mossimo Giannulli, the founder of the Mossimo brand. In 2013, the company launched a new, exclusive to PacSun fashion line by Kendall and Kyle Jenner. The company complements its name-brand offerings with its proprietary brands, including Bullhead, Kirra, LA Hearts, On the Byas, Black Poppy, and Nollie. It purchases merchandise from vendors that target distribution through specialty retailers, small boutiques, and in some cases, particular department stores, rather than distribution through mass-market channels. It sells a combination of the same selection of merchandise carried in its stores along with online exclusives at www.pacsun.com. The company also advertises its Website as a shopping destination on certain Internet portals and search engines and markets its Website in its stores. Trademarks and Service Marks The company is the owner in the United States of the marks ‘Pacific Sunwear of California’, ‘PacSun’, and ‘Pacific Sunwear’. It also uses and has registered proprietary brands, such as Bullhead, On the Byas, Kirra, Nollie, Black Poppy, LA Hearts, and With Love From California. It has registered majority of its marks outside of the United States. Competition The company’s competitors include Abercrombie & Fitch, Aéropostale, Amazon, American Eagle Outfitters, The Buckle, Forever 21, H&M, Hollister, J.C. Penney, Karma Loop, Killerdana, Kohl’s, Macy’s, Nastygal, Nordstrom, Old Navy, Swell, Target, Tilly’s, Top Shop, Urban Outfitters, The Wet Seal, Zappos, Zara, and Zumiez. History Pacific Sunwear of California, Inc., a California corporation, was founded in 1982. The company was incorporated in 1982.
pacific sunwear of calif
3450 East Miraloma Avenue
Anaheim, CA 92806
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To contact PACIFIC SUNWEAR OF CALIF, please visit www.pacsun.com. Company data is provided by Capital IQ. Please use this form to report any data issues.